The Challenges of Podcast Industry and How to Face Them


The Challenges of Podcast Industry and How to Face Them
Beth Worthy

Beth Worthy

8/17/2015

Podcasting has been around now for over a decade but what is the current state and future of this exciting industry that delivers online audio?

Many celebrities, including President Obama, have participated in podcasts. Here is a brief analysis of factors that can help you decide how to approach the business of podcast transcription.

Growth of Audio ChoicesAbout 17 percent of the public listens to a podcast each month. This has led the global audio market to grow to a whopping $65 billion. Google searches for podcasts have been growing at an annual rate of over 30 percent.

Some of the various types of podcasting are extensions of traditional media such as terrestrial radio and recorded music. On-demand streaming services have also become an important factor behind the growth of podcasts. Furthermore, apps such as Clammr make it possible to tap into over 2,500 independent online audio programs.

Technological AdvancesImprovements in podcast tools have contributed to better recording, hosting and distribution of online audio shows. A 2015 survey by Clammr found that 80 percent of respondents were happy about the evolution of enabling tools for delivering podcasts. Analytics and audience tracking tools have played a significant role in helping podcasters refine their craft, but podcasters still need to expand their audiences and revenue streams to stay in business.

Any Project Size, At Your Deadline.

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Next Steps for PodcastingIn order to sustain the podcasting growth, hosts need to promote themselves better. Currently, an overwhelming majority of podcasters promote their shows mainly through social media or word of mouth.

The most successful podcasts tend to be promoted by bigger traditional media. The radio show This American Life, for example, helped bring widespread attention to new podcasts such as Serial and Gimlet Media in 2015. Cross-promotion is another effective way to build awareness of online shows. Popular information sites such as Huffington Post and apps such as AudioSear.ch and SpokenLayer have also been podcast catalysts.

The future of podcast-based transcription services will depend on how well podcasters monetize their shows. Once in-car internet radio devices become ubiquitous and merge with social media, marketers need to explore crowdfunding platforms and solutions similar to Google AdSense.

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Beth Worthy

Beth Worthy

Beth Worthy is the Director of Operations for GMR Transcription Services, Inc an Orange County, California based company that has been providing accurate and affordable transcription services since 2004. She has enjoyed success at GMR for almost ten years now and has helped the company grow. Within two years of Beth managing GMR Transcription, it had doubled in sales and was named one of the OC Business Journal’s fastest-growing private companies. Outside of work, she likes spending time with her husband and two kids.