Maximize The Reach of Your Deal Videos with Transcription

Beth Worthy

11/23/2015

Promotional videos have become a very popular way for businesses to showcase their products on the internet. During the holiday months and the festive season, promotional videos help retail businesses in showcasing their current shopping deals and offers to a larger audience across the web.

This is where, video transcription services help set a platform for reaching a potentially larger audience, as a significant amount of the internet community still prefers reading the text. Workplace computers, for example, often disable video capabilities, which limits the audience to access them.

Transcription services help businesses in a variety of ways. Adding text to your promotional videos that carry shopping deals or offer information is counted as an effective video promotional strategy. Here are some of the major benefits that highlight how video transcription helps your videos to attract attention.

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SEO Opportunities

A big advantage to video transcription when it comes to SEO is that it provides search engine crawlers with text that can be indexed. Without transcription, the audio and visual content on a video becomes invisible to robots. By feeding text to the crawler your promotional video has a chance to gain better visibility in search rankings, since Google considers video to enhance the user experience.

Better Chances To Be Discovered

News articles are favored by Google because of the valuable content they provide to users, summarized by a title, byline and brief meta description. Hosting your promotional video on YouTube gives you an extra advantage since it can get indexed twice - once on YouTube and again in Google Search, the two most popular websites.

By creating a video page that links to your promotional video and provides a transcript, you will add more opportunities to be found through your long-tail keywords. Studies by SEO experts show that long-tail keywords are more profitable than head keywords and can attract 70 percent of traffic.

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Captions Increase Engagement

By including transcripts and captions in your videos, you can increase audience engagement and completion rates. A study by MIT OpenCourseWare found that engagement and completion rates jump from 40 to 80 percent when you offer transcripts and captions with your videos. Longer view times also boost authority with Google.

Social Media Sharing

Videos are fun to share on social networks. Giving your users videos to share with their friends opens the door for expanding your market by word of mouth. Visuals have become the most liked and shared content on social media platforms. Posting both the video and a link to the transcribed content makes it more powerful content to share.

Beth Worthy

Beth Worthy is the Cofounder & President of GMR Transcription Services, Inc., a California-based company that has been providing accurate and fast transcription services since 2004. She has enjoyed nearly ten years of success at GMR, playing a pivotal role in the company's growth. Under Beth's leadership, GMR Transcription doubled its sales within two years, earning recognition as one of the OC Business Journal's fastest-growing private companies. Outside of work, she enjoys spending time with her husband and two kids.