YouTube is the second largest social network, after Facebook, with more than 1.8 billion monthly users. With Cisco predicting that 82% of all internet content will comprise video by 2022, the number of YouTube users are expected to grow.
Today, businesses cannot afford to ignore the importance of video content in their customer acquisition strategy.
But how can businesses get their videos to stand out and be seen on YouTube, with more than 300 hours of video uploaded every minute?
Here are a few tips you can follow to get your videos to be visible on YouTube search results.
The metadata is the text that references your video. The text describes what your video is really about and includes: the title, description, tags, thumbnails, and captions.
When you first post your video, the only data that YouTube search bots can use to understand it is the metadata. With time, YouTube uses this data, in addition to other video viewership data, to rank videos on the search results. Therefore, for your video to get found on YouTube search, you need to optimize the metadata.
Here are ways of optimizing YouTube video metadata:
The video title plays a role in the indexing of the video. Therefore, make it compelling. The title should accurately describe the video content while also addressing what viewers would like to watch. Use a simple title that is catchy and relevant to the content. Do keyword research and include relevant keywords in your title.
Ensure that the title is less than 100 words. If it is too long, users will lose interest and move on to the next video.
The video description should inform viewers why they need to watch the video and also encourage the YouTube search engine to display the video alongside related content.
On YouTube, you have 5,000 characters to describe your video. However, only the first 150 characters are visible to the user at first glance. Google search results show 120 of the characters of the description.
Make these first characters are compelling to encourage users to watch the video. Remember to include relevant keywords in your video description to rank better on the search engines.
Meta tags are words that users type on YouTube when searching for particular videos. Search engines bots also use these tags to categorize videos.
Here are a few tips for correctly tagging YouTube videos:
While metadata is important, YouTube also considers the user engagement levels on your videos.
Create videos that address or solve the needs of your target audience. The videos should also be captivating to keep the viewers hooked.
Videos with captivating content will rank well, even when they have not been tagged with the right keywords. Educate, inform, and entertain viewers with your videos to increase engagement.
Below are the metrics used to measure user engagement on YouTube videos:
This is the amount of time, in minutes, that a viewer watched your video. You can increase video watch time by:
This is the percentage of the whole video watched by a viewer. For instance, if your video is 6 minutes long and someone watches 3 minutes of this video, the retention rate will be 50%.
Encourage viewers to share and like your videos. Make your content exciting enough to be shared and including share and like buttons on your videos. Moreover, invite people to subscribe to your channel and respond to comments.
Videos are a great way to grow your business. With more people preferring to consume video content, businesses will have no choice but to embrace the media to reach their target audiences and customers.
Getting your videos transcribed can be beneficial for you in a myriad of ways; some of the most important ones are listed below.