How to Create Engaging eLearning and Training Material?

How to Create Engaging eLearning and Training Material?
Beth Worthy

Beth Worthy


Many organizations are gradually adapting to the online changes by creating eLearning courses. eLearning content needs to be engaging, appealing, and inspiring to be successful.

However, that may not always be possible these days when the adults' average attention span is less than 10 seconds.

As a result of this, we now skim through the web rather than reading books. In addition, youngsters consume social media or short online videos daily and believe they are more engaging than reading a blog or an article.

In order to combat this problem, this article discusses how to make eLearning engaging as well as how to sustain and develop your learners’ attention span.

Tips to Create Engaging eLearning and Training Material

1. Customize Your Content

It is important to note that your Instructor-Led Training (ILT) sessions may not always be effective for eLearning training and classroom sessions.

However, your existing training content can be a sound basis or starting point for creating eLearning training material.

Therefore, eLearning training material creators should avoid copying the exact content from ILT session materials.

You need to filter and select the appropriate and targeted content specifically for the eLearning format. The content should be organized while considering the course format, learning objectives, and target learning audience.

Additionally, remember to use proper language and cultural references if the original training content was meant for users from a different geographical location.

2. Go Beyond Factual Information

Merely keeping your training presentation data-centric and loaded with information is not sufficient.

Audiences tend to get distracted and overwhelmed with too much data, statistics, and intense text content.

To prevent this, trainers need to be more resourceful by building a narrative based on these facts.

Descriptions, examples, and situations based on facts can increase your audience's attention level. They also help users understand the given concepts in a more realistic and meaningful context.

The goal here is to develop courses that convey the facts correctly, enabling learners to understand and implement the knowledge better.

3. Keep It Short and Simple

Keep the following points in mind while determining the length of an eLearning course:

  • Keep learners engaged: Our brains need motivation every few seconds to remain engaged. Use this characteristic of your brain in your training sessions. This could mean breaking in training sections with quizzes, interactive modules, videos, and other multimedia.
  • Bite-sized modules: During a workweek, employees usually dedicate only 1% of their time to learning and development. Therefore, training courses need to adapt to their hectic schedules. Develop training modules that can be broken down into smaller, easily comprehendible segments.

4. Use Proper Text and Formatting

Learners find an unreadable text very distasteful. Ensure that your eLearning’s text composition is appropriate and easy to read.

There should be ample contrast between the text and the background to make the words pop.

Don’t forget to use simpler fonts that are suitable for longer paragraphs. Set the right font size and color and adjust the line-height according to your text width to maximize its visibility.

5. Use Graphics and Multimedia

Including multimedia in your content, such as videos, audios, and other graphical content, can enrich your learner’s training experience and make your sessions more engaging.

Appropriate illustrations can stimulate learners and help them comprehend your training better.

However, generic, uninteresting, and irrelevant graphics can adversely impact the session’s effectiveness. An engaging training session should have relevant and appealing graphic content.

6. Make It Humorous and Entertaining

Give your content and your training sessions a touch of entertainment and humor. Learning should not be a monotonous experience.

A little humor and recreation can help gain the learners’ attention and help them comprehend the training better.

For this, you can rely on your own sense of humor or even use existing resources like funny illustrations or webcomics judiciously as a part of the course.

7. Embrace New Technologies

Incorporate new technologies in your training session to make your training content relevant for the present and future multimedia options.

Innovative technologies are an excellent way to increase your learner’s attentiveness to the session.

Such formats include:

  • VR: This technology has gradually become more accessible, and trainers can utilize it to develop more appealing and immersive training content.
  • 360-degree videos: Using 360-degree videos has been an effective trend for a while. These provide an easy method that enables the viewer to control the whole scene and is more immersive than traditional video formats.
  • Go Mobile: Your viewers should be able to access your training anytime and anywhere they prefer to. Making your content available on mobile devices is an excellent method to achieve this.
  • Webinars and Live Training: Live classroom-based sessions enable trainees to interact with their instructor and each other. However, if opting for live training is not feasible for you, you can always schedule webinar training sessions using tools like virtual whiteboards, teleconferences, screen sharing, etc.

8. Make It Interactive

Most people would usually prefer an interactive learning experience over a lecture any day.

To make your training an effective learning experience, trainees need more interactive content.

There are four engagement levels based on the extent of interactivity in the eLearning process:

  • Passive Interactivity: These are the routine activities essential for a course to operate correctly, e.g., navigation, page and object animation, and objective questions.
  • Limited Interactivity: Along with the passive level actions, it also includes features that give learners better control over the learning experience. Such features include clickable graphics, audio-visual graphics, drag, and drops, etc.
  • Moderate Interactivity: Along with passive and limited interactivity features, this includes an additional level that enables developers to customize the training. This includes animated videos, intermediate-level simulations, customized audio, Flash-style animations, etc.
  • Simulation: This engagement level consists of a full simulation or game-based interaction and combines elements of passive, limited, and moderate interaction and some added features.

9. Transcripts

Using video transcriptions as part of your training material helps you target that section of the audience who may be unable or unwilling to understand audio-visual training material completely.

This could assist those with physical or learning disabilities, poor internet connection, and language barriers due to the extra resources.

Proper transcription services would ensure a quality learning experience with standard sound indicators, including dialog, actions, gestures, and other essential information for the learner.

Incorporating some or, if possible, all of these ideas in your training content can make it more engaging, immersive, and useful for the target audience.

At GMR Transcription Services, Inc., we can help you include the best-suited video transcription and audio transcription in your eLearning and training content.

Additionally, we also provide translation services, including eBook translations with unmatched accuracy and precision. Contact us to learn more about our services.

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Beth Worthy

Beth Worthy

Beth Worthy is the Cofounder & President of GMR Transcription Services, Inc., a California-based company that has been providing accurate and fast transcription services since 2004. She has enjoyed nearly ten years of success at GMR, playing a pivotal role in the company's growth. Under Beth's leadership, GMR Transcription doubled its sales within two years, earning recognition as one of the OC Business Journal's fastest-growing private companies. Outside of work, she enjoys spending time with her husband and two kids.