How to Boost Your Digital Marketing with Video Transcription


How to Boost Your Digital Marketing with Video Transcription
Beth Worthy

Beth Worthy

4/17/2015

If you run a business that includes video presentations on your website, one way to boost your brand and conversions is through video transcription services. A business that provides SEO services is ideal for this type of digital marketing.

Whether your firm relies on YouTube or other video platforms to stream your visual message, you can gain an edge over competition by giving search engines as much text as possible about your videos.

Boost Your Digital Marketing with Video Transcription

More Powerful Than Tags
The YouTube phenomenon has transformed an entire culture into videographers and visual storytellers. In the process, many of us have learned why adding tags and descriptions to videos help videos show up in Google and YouTube search results for specific keywords.

Transcription goes one step further by identifying the content in your video for these popular sites, as well as other search engines.

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SEO Strategies for Video
Your video will get noticed by a much wider audience if you choose the right keywords, tags and descriptions for your unique niche. If you sell rare baseball cards or exotic flowers and there is a demand for your topics on YouTube, then providing the site with this information will help, assuming your niche is not too crowded with competitors.

When you add video transcription services to the mix, the impact is magnified since search engines want to connect as much content as possible for users.

Not only should your keywords be reflected in web page content, headers, image alt text and anchor text, these important words should be included in your Video Transcription.

So when you plan the script for your video keep all the same elements in mind that apply to crafting quality web pages.

Keep in mind that you will also need to be conscious of all the same factors that involve SEO when writing web content. For example, you need to avoid any type of spamming - especially with keywords and key phrases - and concentrate on delivering valuable content that cannot be found in other videos as well as keeping keywords relevant to your corresponding landing pages.

Benefits of Video Transcription Services

  • Search engines favor video captions and transcriptions
  • Video content increases SEO opportunities
  • Captions help facilitate deep linking
  • Transcriptions help encourage more social engagement
  • Paginated transcripts boost off-page SEO

 

The Art of Video Storytelling
One of the strongest approaches to making videos for your business is to use narratives that are similar in nature to writing a compelling book or screenplay. The idea of storytelling is older than almost all other forms of communication.

From a very young age, most people have enjoyed storytelling because it's a process that leads the mind through curiosity and imagination.

An overwhelming digital marketing trend in recent years has been integrating creative storytelling into videos. According to Brightcove, over 90 percent of marketers have used video to tell their story in the past decade; thus, it's important to understand why this phenomenon is taking place.

Over half of digital marketers now say they use video as a tool for social engagement. It's one of the most attractive types of content to share on websites as well as social networks.

Combining visuals with text simply provides more engaging information for the user to absorb in an effortless way. While reading articles require intense concentration, watching videos is much more relaxing for most people and it allows them to do other things while hearing your story.

So plan the content carefully so that Video Transcription services can help make every word count in search engines.

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Beth Worthy

Beth Worthy

Beth Worthy is the Director of Operations for GMR Transcription Services, Inc an Orange County, California based company that has been providing accurate and affordable transcription services since 2004. She has enjoyed success at GMR for almost ten years now and has helped the company grow. Within two years of Beth managing GMR Transcription, it had doubled in sales and was named one of the OC Business Journal’s fastest-growing private companies. Outside of work, she likes spending time with her husband and two kids.