What Is the Primary Purpose of Transcribing a Video?


What Is the Primary Purpose of Transcribing a Video?
Beth Worthy

Beth Worthy

4/27/2022

Video marketing has become the most sought-after marketing technique in recent times. Demand for video content can be estimated by the fact that 85% of all internet users in the US have watched online video material by 2018. Moreover, a 2019 research states that 87% of marketing professionals utilize videos as a marketing tactic.

Most people have seen subtitles on videos or movies. What you may not know, however, is the purpose of transcribing a video and how crucial it is to the success of your video content. There are plenty of reasons for transcribing a video. This article analyzes the top six of them.

Why You Need to Transcribe Your Video

Video transcription is the process of converting the audio from a video into text using either automatic speech recognition technology, human transcriptionists, or a combination of both. If you don't use video transcription services, your videos will rely exclusively on audiovisual elements to communicate information. Let’s go into the benefits of transcribing a video.

6 Major Reasons for Video Transcription

1. Video Transcription Improves SEO

A 3-week SEO research study analyzed the search rank for websites using video transcripts. The pages with video transcripts rose from not listing at all to 14th, then to 9th and 11th position in Yahoo and Bing for a chosen search term in less than a month. Since search engines cannot crawl video, transcripts provide the important text that may be indexed and ranked. A transcript improves your video’s searchability throughout the web and within your website or archive.

2. Video Transcription Creates Better User Experience

Once a viewer can access your video transcript, there is huge potential for an improved user experience. Including a transcript allows viewers another way to assimilate the material of your video. Transcripts also make it easier to search the video for keywords or themes. With the help of tools, you can scan an entire video collection for certain terms and jump to that part when that word is used. Searchable transcripts are extremely important for scholars, but they are also advantageous to normal consumers.

See Also: What Are the Advantages of Adding Timestamps to YouTube Videos?

3. Helps to Reach Global Audience

Video transcripts can assist non-native English speakers in better understanding your content. The transcript serves as a reference for vocabulary and spelling and may also be used as a study tool. It can also be translated into different languages. There are an estimated 4.9 million non-native English speaking students in American public schools. Why not make your information more available to the millions of individuals who may benefit from video transcription? You can also reach a global audience through video transcription services. 

4. Video Transcription Increases Visitor Time on Your Website

Aside from the possibility of recurring visitors, a better user experience equates to the increased time spent on your website. It contributes to a lower bounce rate since visitors receive what they seek (transcripts will help them find what they were looking for). Videos with subtitles lengthen the watching duration by more than 12%, and they are 91% viewed until the finish on average. This guarantees people spend more time on your site reading the content, increasing their chances of engaging with the rest of your content or advertisements.

5. Help Employees Process More Information

Transcribing audio to text gives employees scannable records without requiring them to commit time or distract them from really focusing on the discussion rather than taking notes. Surveys have also revealed that visual memory outperforms verbal memory. Employees will grasp the information better if you give transcripts for every auditory or visual training content. Therefore, quality transcribing is critical for the success of any company.

6. Increases Accessibility 

According to the World Health Organization, over 430 million individuals worldwide have debilitating hearing loss. With video-audio transcription, the hearing-impaired have a higher opportunity of engaging with your content. Without transcripts for your video, you may miss out on accessing a large market of folks who are deaf yet have the ability to consume your information. 

You should be aware that 71% of the disabled are likely to leave your site if it is determined to be inaccessible right away. Additionally, several anti-discriminatory laws require you to put closed captions in your videos. Otherwise, you could face legal trouble. 

See Also: The Rise of Video Usage in Market Research

Conclusion

Whether you own a small or large business, you should understand the value of reaching out to more people and converting them into prospective customers. Video marketing is a trending marketing tool to reach a wider audience, but many people, such as deaf or non-native English speakers, can have a problem understanding your content. Therefore, you must transcribe your videos to expand your audience.

If you need help with transcribing your video content, contact us today! At GMR Transcription, we have 100% US-based human transcriptionists who provide 99% accuracy in transcribing video to text. We have also been the go-to transcription service for podcasters, YouTubers, and influencers like John Lee Dumas, Tim Ferriss, and John Jantsch. So, we will help you reach a wider audience through our video transcription services.

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Beth Worthy

Beth Worthy

Beth Worthy is the President of GMR Transcription Services, Inc an Orange County, California based company that has been providing accurate and affordable transcription services since 2004. She has enjoyed success at GMR for almost ten years now and has helped the company grow. Within two years of Beth managing GMR Transcription, it had doubled in sales and was named one of the OC Business Journal’s fastest-growing private companies. Outside of work, she likes spending time with her husband and two kids.