The SEO landscape is always changing. New trends, smarter algorithms, changing priorities, and emerging marketing opportunities keep SEO specialists on their toes. Integrating transcription services as part of your overall SEO and marketing strategy can uncover new leads and revenue potential for your business in 2020.
For a long time, transcription has been confined to specific industries, such as academics and law. It’s only recently that many people in other occupations have started to understand just how important it is to convert audio into text. For instance, did you know that over 80% of videos on Facebook are watched without sound?
Still on the fence about using transcription services to boost your SEO in 2020? Here are five reasons why you should include transcription into your SEO strategy:
Using different media in your content and SEO strategy is the number one tip going into 2020. However, video and audio do not provide much if you wish to optimize your content to rank high on search engines. With these media, you can only work on the title and meta description and hope that they will attract substantial views or listens to rank well on various platforms.
Both video transcription and audio transcription allow you to create optimized content that is searchable, indexable, and has all the keywords your audience is searching for. Moreover, videos with optimized captions get seen more on YouTube than those without.
Search engines are getting better at analyzing speech and identifying keywords. However, plain text is still king when it comes to SEO visibility.
Is it possible to enable multiple languages in a video or audio without affecting the quality of the content? Yes, you can have a translator repeat every sentence in different languages. However, this is not practical in most cases. Video and audio transcriptions can help boost your contents’ SEO across geographical boundaries and languages.
Thanks to social media networks, content creators have a broader geographical audience that they can target. Using transcription services will enable you to reach many more people in different geographical boundaries and speaking different languages.
Content that covers all the bases tends to be ranked high on search engines. Moreover, the engagement rate of such content is also higher.
It’s still good to optimize content for search as well as accessibility. Those with hearing impairment, color blindness, low vision, and other challenges need an alternative way to access your content. Transcription can help you reach members of your audience that may not be able to consume your audio or video content.
Some of your followers might prefer text content, while others don’t mind watching videos. In some cases, watching or listening to audio content may not be ideal. Think about a prospect accessing your content from an office or in a meeting. This prospect will definitely prefer a text-based alternative to read videos with captions.
Some bloggers find it easier to record content and have it transcribed and formatted into a traditional blog post. This can be a great way of regularly creating posts that are more optimized for your audience. You might find that transforming your recordings into blog posts creates more engaging content.
Engaging content can help you garner loyal audiences and improve your overall SEO. As part of your SEO strategy in 2020, experiment creating content through transcription to see how you far you can go.
As a content creator, it is important to explore new content delivery methods to see how it will affect your lead generation efforts. Transcription service is an unexplored avenue for creating rich and optimized content that ranks well on search engines, elevates your brand, and gets your audience to take action.
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