How a Small Business Can Utilize Transcription Services Cost-Effectively


How a Small Business Can Utilize Transcription Services Cost-Effectively
Beth Worthy

Beth Worthy

1/28/2019

Transcription can play a critical role in the growth of your business. When used properly, the service could complement your marketing efforts, enabling you to reach more people without increasing your costs substantially.

Here are some ways of using business transcription services for your day-to-day needs:

Content Creation for Inbound Marketing Campaigns

Inbound marketing involves creating content that resonates well with your audience to improve brand awareness, generate leads and nurture the audience to become customers. Everyone that interacts with your brand is at a different stage of the buying process. Therefore, you need to create content that resonates well with the audience at the particular stage they are in.

You can create different types of content to inform and inspire your readers and lead them down the next stage of the sales process. From eBooks to blog posts, social media posts to videos, all of this content can be used for your marketing campaigns.

However, creating content can be quite time-consuming and expensive. How do you scale your content creation efforts for lead generation without significantly increasing your costs?

By leveraging transcription services.

Related Post - Inbound Marketing: How to Make the Most Out of It

Scale Content Creation Using Transcription

If you already produce video or audio content for your audience, for example, YouTube videos or podcasts, you can transcribe and repurpose them to other forms of content.

Videos are a great way of engaging with your customers. With videos, you can make presentations and in the case of webinars, interact with your viewers during the presentation.

However, not everyone may have a chance to consume your video content. When you post a video on YouTube or Facebook, getting more people to view it could be difficult. And this is where transcription comes in.

You can transcribe your videos and repurpose them to various types of content, including blog posts, articles, eBooks and newsletters. Repurposing and distributing the content on various media can improve your lead generation efforts.

For example, you can use eBooks as lead magnets and newsletters to nurture your existing subscribers.

Drive More Traffic to Your Online Properties

Video and audio content can also be transcribed for traffic generation purposes. Search engine spiders use intelligent algorithms to rank content on the internet. When users type particular phrases on Google, the spiders list URLs on the results page based on their relevance to the queries.

Your video or podcast may have the information that your audience is interested in. However, since the information is not in text format, the media cannot be easily indexed by search engines.

To ensure your audio or video content reaches as many people as possible, transcribe it. You can then format the transcribed content into articles and post them on your blog to attract organic visitors.

You can go further and put lead magnets on the content to get visitors to opt into your email list.

Any Project Size, At Your Deadline.

Get Quality Transcripts With A 99% Accuracy Guarantee.

Increase Engagement with Your Audience

Engaging with your audience helps to break the ice when it’s time to ask for a sale. An audience that trusts you will constantly engage with your brand, which is important for achieving your sales objectives.

You can repurpose transcription content and use snippets of it to drive your audience from one online property to another. For example, you can share text snippets of a transcribed webinar on Twitter to encourage your followers to watch the whole recorded webinar on your website. Before watching the webinar, you may require the audience to sign up for your newsletter.

Sharing content snippets can help you to generate more targeted leads to your email list without spending extra acquisition costs.

The above are some ways of using transcription services to build your business.

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Beth Worthy

Beth Worthy

Beth Worthy is the Director of Operations for GMR Transcription Services, Inc an Orange County, California based company that has been providing accurate and affordable transcription services since 2004. She has enjoyed success at GMR for almost ten years now and has helped the company grow. Within two years of Beth managing GMR Transcription, it had doubled in sales and was named one of the OC Business Journal’s fastest-growing private companies. Outside of work, she likes spending time with her husband and two kids.