8 Ways to Benefit from Media Transcription Services


8 Ways to Benefit from Media Transcription Services
Beth Worthy

Beth Worthy

8/26/2020

The media industry has seen exponential growth over the last few decades. From newspapers to radio to television, and now the internet – the demand is greater than ever. The media industry is no more a mere source of entertainment. It has progressed into a platform that supports infotainment.

The booming media industry has proportionately led to an increased dependency on media transcription services. News, documentaries, game shows, reality shows, talk shows, all require reliable, efficient, and accurate transcriptions. To meet the ever-increasing demand, media organizations all over the world are now outsourcing transcription services.

Here is how the media industry can benefit from media transcription services:

1. Cost-effective

Media is no longer limited to just local television and radio. Its reach and demand have now gone global. Many established media houses heavily depend on reliable video transcription services to transcribe interviews, news, reality shows, etc. They rely on professional transcription service providers that offer services at affordable costs, high-quality content, and quick turnaround time.

2. SEO-friendly

To reach more potential audiences through videos and podcasts, transcriptions play an essential role. Writing a lengthy YouTube description and giving a suitable and click-worthy title will not get you anywhere. To get maximum views and to increase your web presence, video transcription is needed.

To boost video content and to rank higher up in the searches, promote videos using transcripts. Videos that are accompanied by texts perform well and reach a wider audience. This makes media transcription a vital aspect of the media industry.

3. Global reach

The wider your reach, the more you benefit. Entertainment shows and films have a larger audience and a huge fanbase. Where language can act as a deterrent, transcription in the form of subtitles can come in handy. Media platforms can increase their online presence without extra costs by taking advantage of media transcription services – a win-win situation for all.

4. Multiple file formats

Whether it is an audio or a video file, different media houses work on different file formats. MP3, WAV, MP4, the list is endless. All media houses don’t have the time or the bandwidth to work on all file formats or convert them easily into another. Media transcription services excel in this and have more benefits.

A professional transcription company can work on multiple file formats, and they have experienced in-house employees who can convert any source file into the required file format, and also help to transcribe accurately and effectively.

5. Quick and easy search

In this fast-paced world, no one has time for lengthy videos or scripts. Video recordings of an interview or a seminar can be long and hard to sit through, and the viewer might just get bored and close the page and look elsewhere. By providing the written version of the video, the end-user can easily scan through the content and find the key information he/she might be searching for.

6. Time-sensitive documents

Media houses producing news stories need quick and accurate transcriptions. Time-sensitive stories and documents cannot be handled by the in-house employees of a media house. Professional video transcription companies have transcribers who are skilled enough to provide accurate and timely transcribed documents.

7. Captioning and time coding

To save time and enhance content quality, hire a media transcription service provider. For interviews, time coding becomes essential to locate and index segments. Similarly, in the post-production stage, captioning and coding the video also becomes crucial. Media transcription services focus on extracting sound bytes, finding the exact time of segments, thereby giving the much-desired push to the media production career.

8. Longer viewing time

Media transcripts not only provide captions and video transcriptions; they also help in increasing engagement and creating a good viewing experience. Videos that are often viewed longer tend to gain a lot of traction online and increase traffic to the desired website.

It is not surprising that the media industry is growing–considering its reach and audience. It is a fortunate time for media transcription services to prosper, and it has tremendous potential to grow along with the media houses. By delivering high-quality content on-time at a reasonable price, and matching the customer’s transcription demands, media transcription companies have a very bright future.

GMR Transcription provides the most accurate and professional range of commercial transcription services. Their service profile includes video and audio transcription services, document transcription, and much more. Our team provides high-quality services with quick turnarounds surpassing the abilities of AI and algorithm-based transcriptions.


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Beth Worthy

Beth Worthy

Beth Worthy is the President of GMR Transcription Services, Inc an Orange County, California based company that has been providing accurate and affordable transcription services since 2004. She has enjoyed success at GMR for almost ten years now and has helped the company grow. Within two years of Beth managing GMR Transcription, it had doubled in sales and was named one of the OC Business Journal’s fastest-growing private companies. Outside of work, she likes spending time with her husband and two kids.