Why Transcription is a Major Part of YouTube's Business Operations

Why Transcription is a Major Part of YouTube's Business Operations
Beth Worthy

Beth Worthy


Do you have a YouTube channel?

Do you use it for your business or hobby?

If so, do you know you can get more views and engagement by providing transcripts of your videos?

YouTube is the second-largest search engine. Every day, people from all over the world watch over 1 billion hours of videos on YouTube. When used correctly, YouTube videos can complement your branding and marketing strategy, getting your content to new audiences and improving your bottom-line.

However, getting your videos found on YouTube requires some technical skills. And this is where Transcription services come in.

While you may have the most interesting video, if you do not have an existing audience to watch it, you will not get the results you want. Transcription can make your videos more easily discovered by new audiences and give it the push it needs to rank high when users search for specific keywords.

Benefits of Video Transcription for YouTube Videos

1. Reach your audience

Videos are an interesting media that work great for engaging with your target market. However, some people do not have time to watch or listen to videos. With the distractions of our current world, it is not easy to find time to watch a 2-hour YouTube interview.

This does not mean your audience should miss the great content you are producing, though. Transcribing your videos will make it easy for your audience to get the message you delivered through your video content.

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2. Encourage viewing in any environment

Some viewers may not have the ability to listen to a YouTube video if they are in environments that require minimal noise, like the library, or in a place where background noise can keep them from hearing the audio, such as a restaurant or airport.

You can encourage viewing of your videos by providing closed captions. The captions will convey the message in the video when sound is obscured. With captions, your viewers can mute the videos and watch them

Captions are also helpful if anyone speaking in your videos has a thick accent your viewers are not familiar with or accustomed to.

3. Increase visibility through SEO

There are various built-in algorithms that determine how videos are ranked for specific search phrases that people search for on YouTube. Transcribing your videos increases the likelihood of them ranking high for the particular topics that you have covered.

According to a study by This American Life (TAL), adding transcripts to videos boosts their SEO visibility. Providing video transcripts enables search engine spiders to crawl and index the content better. The result is an increase in views from people that are actively searching for the content you have produced.

If you have long transcripts, you can paginate and optimize them for specific keywords for more SEO benefits.

4. Better comprehension

If you aim to educate your audience through videos, transcripts can greatly enhance the learning experience. For example, businesses can provide video transcripts to help their audience to better understand their products.

Transcripts are even more beneficial for video interviews. When you read something as well as hear it at the same time, this helps you to remember better. If some of your viewers are not native English speakers, providing closed captions can greatly enhance their experience as they can listen and hear at the same time.

5. Create multiple types of content

Content creation is crucial for any business that uses online channels to reach its audience. However, creating multiple pieces of content can be time-consuming and expensive.

If you have already recorded a video, you can derive other types of content from it to boost your business. For example, a video transcript can be embedded on your site for SEO benefits or turned to a PDF and used as a lead generation magnet.

The above are five important reasons why you should start transcribing your YouTube videos.

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Beth Worthy

Beth Worthy

Beth Worthy is the Cofounder & President of GMR Transcription Services, Inc., a California-based company that has been providing accurate and fast transcription services since 2004. She has enjoyed nearly ten years of success at GMR, playing a pivotal role in the company's growth. Under Beth's leadership, GMR Transcription doubled its sales within two years, earning recognition as one of the OC Business Journal's fastest-growing private companies. Outside of work, she enjoys spending time with her husband and two kids.