Professional Translation Service: Why Global Companies Need it?

Professional Translation Service: Why Global Companies Need it?
Beth Worthy

Beth Worthy


The advent of globalization has led to the faster emergence of new markets; however, the problems that still remain are language barriers and cultural differences.

Differences such as these work as an impediment to strengthening business relationships.

Cultural Differences Through the Prism of Translation

Facilitation of effective communication through the understanding of the cultural divide implies talking target market’s native language so that they can easily relate and understand.

Therefore, companies wanting to go global should include cultural assimilation as a part of their business strategy.

A key strategy is bridging the communication gap.

As a result, the usage of professional business translation services has seen an upward trend, as well as the need to communicate properly at all levels has gained paramount importance.

Benefits Derived from Using Translation Services

To go global and overcome the language barrier, businesses are increasingly relying on professional translation.

Conducting international business means that everything pertaining to your company, such as your website, marketing strategies,  business plans, and even your emails, needs to be translated into the target language, mostly by making use of document translation services.

It’s always better to hire professional translators rather than a multilingual staff because professional translators will be focused on the accuracy of your business documents, with no compulsion to follow the day-to-day operations of an office job. This way, the translation work will be facilitated.

An excellent end result will improve your market potential as speaking to your target market in their native language, allows your audience to easily understand both you and your message.

When you hire a professional, all-human translation service, your communication will become more effective without losing anything in translation. 

How do Translation Services Help Drive a Business?

Professional translation services help in localization by translating the content of your website into different languages.

Marketing collaterals, like the product information and manuals, instructions, labels and packaging, inserts, etc., should also be translated into the target language.

It’s not surprising that products meant for global audiences have thicker user manuals, multiple sets of user instructions, and product information sheets.

What are your Options for Translation?

A business generally has three options when it comes to translating business documents: machine translation, crowdsourcing, or professional translation services.

Machine translation tools, like Google Translate is free to use, but it can only provide basic translations and are not very reliable in terms of accuracy.

Crowdsourced translations involve using volunteers who may just have little, or even no experience in translations and hence can be time-consuming.

On the other hand, professional translators provide high-quality translations of your content by employing grammar rules, and colloquial expressions and making the content flow more naturally. 

Which Translation Option you Should Choose?

Different types of content require different types of translation tools. Whether using advertising or developing creative copy, high-end translations should be used.

For content pertaining to internal use, machine translation is a better option, while crowdsourced translation works best for user-generated content.

What Should be your Execution Strategy for a Translation Project?

Remember that translation is a difficult and time-consuming task, so distributing work among different parties is the best option for a large project.

Also Read: Why Professional Translators Are Needed to Translate Your Amazon Listings

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Beth Worthy

Beth Worthy

Beth Worthy is the Cofounder & President of GMR Transcription Services, Inc., a California-based company that has been providing accurate and fast transcription services since 2004. She has enjoyed nearly ten years of success at GMR, playing a pivotal role in the company's growth. Under Beth's leadership, GMR Transcription doubled its sales within two years, earning recognition as one of the OC Business Journal's fastest-growing private companies. Outside of work, she enjoys spending time with her husband and two kids.