5 Tips to Organize a Successful Webinar in Multiple Languages


5 Tips to Organize a Successful Webinar in Multiple Languages
Beth Worthy

Beth Worthy

12/2/2020

While webinars are a great way to help you capture leads, increase sales, increase brand awareness, generate engagement, and provide an additional revenue stream, its limiting factor could be how many people it reaches. Making your webinar available in multiple languages will help further your reach around the world.

Why UseTranslation and Localization?

The principal language differs from place to place. An efficient method to communicate with your international target audience is to reach out with webinars in their local language.

Linguistic localization is the focus on a language that is particular to the audience. A multilingual webinar is an excellent tool to stay in touch with international audiences and increase your market value and goodwill.

Tips to Organize the Perfect Webinar in Multiple Languages:

1. Define the scope of your project

Planning before starting anything would help manage your expenses and schedule your project and prevent unnecessary delays. Creating webinars requires working with a team of specialists (such as a translator or linguist, a content team, etc.) to interact with your audience in different languages. Hiring a translator without setting clear goals and identifying the cost of translating beforehand could adversely affect your project.

Things to know before planning a webinar:

  • Webinar’s purpose
  • Target Audience
  • Number of attendees
  • How many speakers and the duration of the webinar
  • How many languages to support for your webinar 
  • The technology or software that will help to deliver the information in multiple languages
    The software platform needed to connect to the audience
  • If social media handles will be used
  • Cost of hiring a professional translator or interpreter
  • The approximate expenditure for promoting the webinar in multiple languages 
  • If any supporting content is needed

In this way, you can avoid losing potential customers, deliver a good webinar, and prevent unnecessary expenses.

2. Plan the content along with translation

Plan out the topics that will be covered during your webinar to make sure you are providing quality content.
Things to keep in mind:

  • Ensure your content can be accurately translated into different languages to prevent any translation accidents
  • Make sure the interpreters have enough time to communicate the speakers’ message to the audience
  • Speakers should avoid slang and culturally inappropriate translations
  • Connect to the audience on a personal level to avoid misunderstandings: know their background, nationality, languages they are comfortable using, etc.

3. Prepare your audio and visual materials for the target audience

Slides, audio tracks, and other presentation material should all be presented to the audience should be available in different languages so that attendees can view them in their desired language. If your webinar involves the attendees’ active participation, you may need to have interpreters available to facilitate communication, including audio communication and real-time chat sessions.

4. Hire Efficient Translators and Interpreters for a Webinar in Multiple Languages

No matter which webinar software application you opt for, you will need the help of expert translators and interpreters to organize a multilingual webinar successfully. Software applications cannot match the precision and expertise of human linguists. These linguistic experts can assist with virtually every step of with way, i.e., planning visual and audio materials, dress rehearsal before the webinar, facilitating communication with attendees during the actual event, and more.

Interpreters are the ones who deliver the translated messages to the target audience. Depending on the event duration and the number of speakers, consider having several interpreters available for each language and choose a platform that enables interpreters to connect to the webinar.

5. Give Language Translators Background Information

Providing translators and interpreters with accurate information about your project will make it easier for them to translate and deliver high-quality content. Give interpreters an outline of the speakers' speeches for the webinar as background information is necessary for smooth communication.

Organizing a webinar in multiple languages requires active collaboration between content developers, language experts, and technology to ensure everyone can effectively participate in the event. The best method to access high-quality translation and interpreting services is by contacting a reputable translation company, one that can match your needs with experienced, professional linguists.

GMR Transcription is a renowned brand in this sector, known for 100% human translations in multiple languages. Our service range includes document translation services, business translation services, and much more. Contact us to get efficient, professional translation services at affordable prices.
 

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Beth Worthy

Beth Worthy

Beth Worthy is the Cofounder & President of GMR Transcription Services, Inc., a California-based company that has been providing accurate and fast transcription services since 2004. She has enjoyed nearly ten years of success at GMR, playing a pivotal role in the company's growth. Under Beth's leadership, GMR Transcription doubled its sales within two years, earning recognition as one of the OC Business Journal's fastest-growing private companies. Outside of work, she enjoys spending time with her husband and two kids.