Key Benefits of Transcribing Keynote Speeches

Key Benefits of Transcribing Keynote Speeches
Beth Worthy

Beth Worthy


Events such as business conferences, seminars, and workshops can be enhanced by featuring an authoritative keynote speaker. Such an important presentation should be preserved with transcription, especially if the speaker is well known or shares valuable information. Here are some of the best reasons for archiving keynote speeches for your website or historic purposes through transcription services.

Offer Unique Content

It's no secret that the foundation of strong SEO is to offer original niche content that can't be found elsewhere online. Posting a transcription or video with captions also expands your opportunities to reach a wider audience than just the people who attended the event. Why not give your industry something exclusive they can share with others that will help raise your site's credibility?

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Something To Promote

Your keynote address can be more powerful than just the highlight of your event. It can be something that you can promote in press releases, newsletters and to followers on social networks. Since the transcribed text can be read at any time, it will be content that indefinitely attracts new organic followers once it is indexed by search engines.

Document History

The more you build valuable archives for your site, the greater your authority will be with both search engines and your industry. Documenting history with video and recordings is an excellent way to tell your story over time. It will also give you a body of information that can be referenced in articles that reflect on your organization's history. By preserving memories, you will be able to build brand awareness and create a backlog of experiences that give followers something to research and verify.

Modernize Your Site

By offering video and transcribed text on your site, you will be sending a subliminal message to followers that you are keeping up with cutting edge technology. Providing a multimedia experience helps make people perceive your organization on various levels. When you combine video with transcription, researchers will appreciate the flexibility.

Show Appreciation

Chances are, your speaker will put time into preparing the presentation. Archiving it shows your appreciation for their work and helps them remember your event.

Read Also: 12 Ways to Customize Your Speech Data Collection Project 

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Beth Worthy

Beth Worthy

Beth Worthy is the Cofounder & President of GMR Transcription Services, Inc., a California-based company that has been providing accurate and fast transcription services since 2004. She has enjoyed nearly ten years of success at GMR, playing a pivotal role in the company's growth. Under Beth's leadership, GMR Transcription doubled its sales within two years, earning recognition as one of the OC Business Journal's fastest-growing private companies. Outside of work, she enjoys spending time with her husband and two kids.