How Professional Audio Transcription Benefits Your Business


How Professional Audio Transcription Benefits Your Business
Beth Worthy

Beth Worthy

1/15/2020

Audio transcription is the process of converting speech into text. This service comes in handy for any growing business.

Sometimes, you may need to convert your company audio files for business or legal purposes. This will require you to seek the services of a professional audio transcriber. You can employ an in-house transcriptionist if the workload is substantial. However, you can also hire a freelance transcriptionist or a transcription agency for your transcription projects.

Here are some of the benefits of audio transcription services for your business:

i) Helpful for hearing impaired

Not everyone in your audience may be able to listen to your audio content. Transcription is handy for members of your audience that are hearing impaired who can follow along to your audio content.

ii) Improve your SEO rankings

Recorded audio content may not pack enough power to drive considerable traffic to your online properties. However, when enhanced with professional transcripts, your audio or video content will be indexed by search engines. Google, Bing, and other search engines will crawl and index the pages, and then rank the transcripts for various keywords.

iii) It is cost-effective

Professional audio and video transcription is can be tedious and costly. You need both expertise and special software to complete the tasks properly. Retaining an in-house expert transcriber as well as maintaining the department can be expensive for some companies.

However, with the current tech advancements, professional audio transcription does not have to be costly as it can be outsourced to reputable agencies working with freelance transcription experts. Also, hiring transcription services companies when you need them leaves you to focus on primary business matters instead of worrying about tasks that do not directly contribute to your bottom line.

iv) Worldwide reach

Transcription enables your content to reach a global audience, which can be very rewarding for your business. Sometimes audio files can be unclear for various reasons (for example, heavy accents or bad audio recording). Well-written transcripts make up for these limitations, allowing your audiences to follow and understand your message.

v) Multiple contents for advertisements 

While visual and audio contents are increasingly popular in marketing due to simplicity and engagement, some viewers prefer text content. People prefer consuming content in various formats. As a business owner, you need to consider the preferences of your target audience. 

By adding text to audio-visual content, you’ll be catering to the needs of people who prefer text content. The content can also increase your business’s reach.

vi) Reduces customer care workload

Serious business owners know the importance of adequately handling customer service questions and concerns. Most questions are asked digitally, through voicemails or instant chat avenues like Skype. Phone calls are still a common avenue for customer inquiries.

It can be tedious for your staff to process and file these conversations for future reference. You can hire a transcription services company to sort and prepare professional transcripts for your company.

vii) Preserves details of meetings 

Conference calls, meetings, and presentations are part of running a business. It is easy to find yourself with tons of audio and video files that need to be transcribed for business purposes. You can pass the responsibilities of transcribing the files to your staff. However, inexperienced staff may produce inaccurate transcripts.

Professional transcription services providers are experienced and well-equipped to transcribe meetings, presentations, conference calls, etc.

Transcription services are beneficial to your business and play a critical role when it comes to scaling your business. Don’t miss out on prospects just by failing to transcribe your audio and video content.
 

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Beth Worthy

Beth Worthy

Beth Worthy is the President of GMR Transcription Services, Inc an Orange County, California based company that has been providing accurate and affordable transcription services since 2004. She has enjoyed success at GMR for almost ten years now and has helped the company grow. Within two years of Beth managing GMR Transcription, it had doubled in sales and was named one of the OC Business Journal’s fastest-growing private companies. Outside of work, she likes spending time with her husband and two kids.