How to Get Travel Guides and Maps Professionally Translated

How to Get Travel Guides and Maps Professionally Translated
Beth Worthy

Beth Worthy


In the translation sector, professional tourism translation tests a translator’s skills, versatility, and resourcefulness like no other.

The tourism industry often produces documents and texts that are a collection of crucial information and application of various marketing techniques.

Substantial growth in the global economy has resulted in the expansion of the tourism sector in recent decades.

Presently people prefer to vacation not just in their own region but also in other states or countries. As people begin to travel more, they will come in contact with diverse languages, dialects, and cultures.

Due to this, travel agencies collaborate with professional translation services to make a vacation experience better by translating travel brochures, maps, guides, magazines, and more.

What Are Travel and Tourism Translation Services?

Translating documents to help tourists have a comfortable journey and a satisfying travel experience is called travel and tourism translation.

Such documents include brochures, maps, tour leaflets, travel guides, books, itinerary schedules, etc.

Over a billion people travel every year for leisure. About 405 million Americans take long-distance business trips every year.

As a result, there is a steady rise in the demand for professional travel and tourism translation services.

The Complex Nature of Tourist Translations

Travel guides should be easy to read, have a good flow, and should attract and engage audiences.

They should provide accurate and clear travel and technical information while at the same time not being monotonous or boring.

Another major challenge faced during the translation of such documents is replicating the context, accuracy, and fluency of the original document.

Such measures are necessitated due to the high degree of attention and sensitivity associated with marketing text associated with travel and tourism.

Any errors in these documents can create a very adverse impact on the business and negatively impact the country or the region’s brand and image as a travel destination.

It can also change the concerned region or country’s global perception of attractiveness, efficiency, and safety in the minds of tourists and businesses. 

However, such precision, content flow, and context accuracy are not maintained by all multilingual travel websites and documents.

For example, websites should have a set of primary and secondary keywords so that they can be crawled by search engines.

Additionally, brochures should avoid formal language. It's preferable to write them in a fairly casual tone.

However, travel guides might at times require more professional language to describe points of historical, cultural, and artistic importance, food and wine traditions, etc.

Maps also need specialized content as they give a lot of information in a limited space through the use of words and symbols.

Travel guide translation is generally more complex.

However, tourist brochures, travel map translation, and translating travel websites can often be equally, if not less demanding and complicated. Each of these documents needs to be accurate and easy to read to ensure a pleasant travel experience for tourists.

Who Is It For?

The following sectors generally require professional travel and tourism translation:

  • Tourism departments of countries and regions
  • Tourists and travelers
  • Hotels, restaurants, and businesses that mainly target tourists
  • Travel and Tourism Agencies
  • Online Portals for Tourism, including websites, social media pages, blogs, etc.
  • Multinational Companies

What Are the Qualities of an Expert Translator in the Tourism Sector?

The qualities of an expert translator in the tourism sector include:

  • Proficiency with both the source and target languages and be well-versed with the vocabulary, nuances, and colloquialisms of the source and target language and cultures is crucial.
  • Have an understanding of the history, art, geography, and every other aspect incorporated in travel guides and texts.
  • Must have knowledge of effective communication skills.

Why are Professional Travel and Tourism Translation Services Necessary?

Erroneous translations can convert into a bad and unsatisfying experience for the traveler, which will impact the current and future tourism business for that region.

Therefore, maps and brochures need to be correctly and accurately translated to enable travelers to their schedules properly. Any travel and tourism-related business should ensure no margin for error or for any section of the text to be lost in translation.

To accomplish this, professional translation services can collaborate with businesses associated with travel and tourism.

GMR Transcription Services, Inc. is among the best translation services providing document, text, audio, and video translation services to some of the best businesses associated with tourism.

We accurate and affordable translations within a quick turnaround time in several languages, including English, Mandarin, Spanish, Arabic, and more.

Our team consists of translators proficient in the native dialect of the source and target language, ensuring high-quality translations.

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Beth Worthy

Beth Worthy

Beth Worthy is the Cofounder & President of GMR Transcription Services, Inc., a California-based company that has been providing accurate and fast transcription services since 2004. She has enjoyed nearly ten years of success at GMR, playing a pivotal role in the company's growth. Under Beth's leadership, GMR Transcription doubled its sales within two years, earning recognition as one of the OC Business Journal's fastest-growing private companies. Outside of work, she enjoys spending time with her husband and two kids.