Why Your Business Will Benefit from a Multi-Language Website


Why Your Business Will Benefit from a Multi-Language Website
Beth Worthy

Beth Worthy

7/30/2020

Today, the internet has become the go-to place for education, entertainment, and business. Customers are hopping online to look for solution providers. For businesses that want to thrive, having an online footprint is a necessity.

Your website is one of the first points of contact that prospects will have with your business. The website should make a good first impression to instill trust in the prospects. And if you want to reach non-English speaking customers, translating your website to their native language is critical.

Here are some benefits of having a multi-lingual website:

1. Improve User Experience

A CSA Research study shows that 72% of internet users prefer to browse sites in their native language.

A multilingual website provides better user experience and increases the time a customer spends on the site. With prospects staying longer on your website, they’ll start getting familiar with your brand and trusting you. As a result, you’ll generate more quality leads and convert more customers. A local Spanish brand using efficient Spanish to English translation services can cater to English speaking markets, thus expanding its customer base.

2. International SEO Traffic

A multilingual website attracts international traffic from search engines. Google shows search results to satisfy user intent. For example, when a person in Mexico searches something online, Google is likely to show results from pages written in Spanish rather than English. So an English language site might opt for language translation services. Accurate English to Spanish translation services can attract such customers to the target site. 

Translating your website to the language that your target market speaks will improve the chances of it being shown on search results for the queries users search. The international traffic you get can be converted to leads through lead magnets and put into your sales funnels for lead nurturing and closing.

3. Improve Brand Image

To build a global brand, you need to reach your prospects wherever they are, and in the language that they speak. Website translation is the easiest and most cost-effective way of doing this.

Website localization helps to improve brand awareness. Prospects are more likely to buy from brands they are aware of and trust. Professional translation services can customize the website of a globally trusted brand according to the local culture and language. This increases the brand’s trust and market value.

4. Gain a Competitive Edge

Did you know that 49% of internet users are based in Asia? That’s about half of the world’s population!

Translating your website gives you an opportunity to expand into foreign markets at a low cost. While your competitors struggle in the competitive English market, you can profit with your website in overseas markets where competition is low. This is possible with accurate and culturally relevant translations. For example, efficient English to Mandarin translation services would be necessary for any UK or USA based brand to profit in Chinese, Taiwanese, and even Malaysian markets.

Today, having a professional-looking website is not enough. With your potential customers spread all across the world, you need to reach them in a way that they can relate to. You can reach these prospects by communicating to them in their native language.

The above are some reasons why you should have a multilingual website. The best translation services offer accurate translations without diluting the brand’s message or theme.


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Beth Worthy

Beth Worthy

Beth Worthy is the President of GMR Transcription Services, Inc an Orange County, California based company that has been providing accurate and affordable transcription services since 2004. She has enjoyed success at GMR for almost ten years now and has helped the company grow. Within two years of Beth managing GMR Transcription, it had doubled in sales and was named one of the OC Business Journal’s fastest-growing private companies. Outside of work, she likes spending time with her husband and two kids.