Business professionals are always looking for ways to become more efficient. Whether they’re using automated tools or their own employees to systemize processes in their business, they’re always looking for one thing: convenience. Transcription services have created convenience for many business professionals across the globe in many different professions from healthcare to marketing to financial services.
We asked 6 business professionals how they’re using business transcription to help streamline their day-to-day work life:
Boost Online Video Marketing Rankings“One of our primary focuses is search engine optimization (SEO), which is basically a fancy term for helping businesses rank higher on Google and other major search engines for their top keywords. One of the main ways we do this is through content creation. When it comes to content, search engines are primarily looking for quality and relevance. The way it works is Google scans the pages on a website and then analyzes the content to determine how relevant the content is to a user's search query. In addition to traditional text content (words on a page), many clients publish videos throughout their site. Some are tutorials, while others are just product/service overviews. Since video content isn't indexed by search engines, we purchase video transcripts to generate content that IS indexable by search engines. It's a great way to publish some unique, on-topic content to your site, and in most cases it only costs a few dollars per video (depending on length).”
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Interviews with Clients“I use transcription services for my internet marketing company. Many times my clients do not live in my city and I will interview them on Skype and record the interview. Then the interview is transcribed and I write an article on the content. I then have unique content to post on their website, and it sounds more like their take on the subject and the personality comes through.”
Repurposing Content“I use transcription services, to allow me to share knowledge which would otherwise be evaporated after a presentation. Most of the times, presentations are just a deck of slides with a few bullets or just a photo. The essence is in the audio part of the presenter, hence the information density of a slide deck is very low most of the times.
Using the slides of the slide deck to make a set of "audioslides" as I sometimes call them, by syncing them with the (cleaned) audio part of the presentation, the whole presentation suddenly gets a lot more value. If I upload it to YouTube, I add the transcript as subtitles and when I embed the video in a blog post I add the transcript below the video to cater visitors who prefer to read (and aid the hearing impaired which is ~ 10-11% of the population).”
Developing Fresh Content"I began using transcription services when I injured my arm, and I was no longer able to type fast enough on my laptop. Once my arm healed, I continued using transcription services to help me easily produce the articles that I have to create every single day for my clients. Speaking rather than typing allows my thoughts to flow naturally without being interrupted by my slow typing skills, and I can produce work far more effectively now.”
Saving Time After Conducting Interviews“I'm in the early stages of working on some blog posts around interviews I conducted recently, and I found it easiest to record audio as I was conducting them so I wouldn't have to worry about writing it down as I wasasking questions and listening. By using a transcription service, I don't have to use a lot of my own time to get all the details down, and it's often easier to skim writing than an audio file.”
Alternative to Taking Handwritten Notes“ I use transcription services to keep my workday flowing. It is easier, faster and more accurate to verbally record my action items and thoughts after a client meeting that it is to try to take written notes. I often have an associate in the room with me as well, but not always, and transcription is something that is always available no matter where I am or who I'm with.”