In this video, Neil Patel discusses an important lesson on researching new markets. He was primarily focused on creating content only for the English markets, but the Googler asked him to create content for the other foreign language markets, like German, French, Portuguese, and Hindi, because these regions lack content. Even though they can be competitive markets, you can see more traction in these markets rather than English markets in terms of SEO. He was advised to look at his customer base, see where they are, and seriously consider transcribing and translating his content.