Why Translation is Important for Small Business


Why Translation is Important for Small Business
Beth Worthy

Beth Worthy

4/15/2019

Most small businesses do not have large advertising budgets, so they rarely expand to international markets. However, the Internet has made it easier for businesses to offer their products or services to customers in foreign markets.  

While the US has millions of customers that you can tap into, venturing into foreign markets can be a savvy move for small businesses, mostly due to low competition. 

When entering a foreign market, you will need to work with a company that offers business translation services. Here are some reasons why your business would need translation services:

i) Communicate with customers in their native language

Successfully breaking into a foreign market requires more than simply playing the price and quality game. You need to speak to the audience in a language that they understand. And this is where translation comes in.

Consumers prefer brands that understand them. Therefore, strive to provide solutions to your foreign customers in the context that they are used to. This may include using scenes or messages that they are familiar with in their culture or native language.

ii) Improve your sales

Providing information about your services and products in the native language of the foreign audience you are targeting will greatly boost sales. People buy from businesses that they trust, and one of the ways you can build trust in a foreign market is by communicating through the language of the target customers.

If you are providing services or selling products online, make sure your website is localized in the language of the target audience. You can get the website designed to show a local version for visitors from the specific country you are marketing to.

iii) Be competitive in markets

Small businesses venturing into foreign markets need to have a solid marketing plan to thrive. If you do not understand the buyer psychology of the market you are going after, getting ROI from your marketing spend can be difficult. Business translation service agencies can help you make an impact in foreign markets by customizing your content for local audiences. This way, you will have a level playing ground to compete with native companies.

Small businesses looking for additional revenue streams can look to international markets. However, the companies will have to rely on translation services providers to get their message out to the new prospects in their native languages.

Also Read: 7 Ways to Gain Maximum Benefit Out of Your Translation Budget

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Beth Worthy

Beth Worthy

Beth Worthy is the Cofounder & President of GMR Transcription Services, Inc., a California-based company that has been providing accurate and fast transcription services since 2004. She has enjoyed nearly ten years of success at GMR, playing a pivotal role in the company's growth. Under Beth's leadership, GMR Transcription doubled its sales within two years, earning recognition as one of the OC Business Journal's fastest-growing private companies. Outside of work, she enjoys spending time with her husband and two kids.