Webinars can help you reach an audience of potential customers or partners. They were already considered valuable by online businesses prior to the pandemic but grew to become increasingly significant during the widespread public shutdown.
Here are ways you can benefit from using transcription services to document and repurpose your webinar content.
Hiring a reliable transcription company to transcribe your webinar professionally can create a library of content to reference over and over. Setting up a subscription service for people who sign up to be members is one way to connect with customers on a regular basis. An individual with deep expertise on a topic can benefit from developing a series of webinars to showcase their knowledge.
Establishing authority is critical with followers and search engines, which rank web pages partly based on how unique and informative they are. You should consider developing a permanent web page that provides links to your webinar summaries. From there, you can direct users on how to sign up.
Another way to repurpose your webinar archives is to allow members to access them in various forms, such as text or recorded audio and video. The audio/video recording can be one of several exclusive offers available only to members as part of a larger plan to nurture a loyal following. However, remember that video summaries aimed at members need to have a more personal than persuasive tone.
A webinar presentation can be a multimedia package of various digital assets and plays a great role in sharing content and well-planned information. You can allow members to access brief slideshows that highlight the key points and information from the transcribed content and will give them something to refer to after the webinar. Online platforms like SlideShare give you user-friendly digital tools to easily create and design online slideshows.
Making one long video is a good way to compile hours of webinar content, at least for people who want to view it all at once. However, providing options for shorter video chunks can distribute content in a more digestible way.
The digital marketing advantage of producing multiple short segments and transcribing them is that it allows more chances to gain search visibility. Developing a long list of brief content-rich videos gives you plenty more sharing opportunities through social media.
One of the ways to offer members premium content is to give them exclusive access to white papers that provide valuable and actionable industry insights. The white papers can be an extension or component of a webinar. Once your webinar content is transcribed, you can then start segmenting it into separate bites of information mixed with graphics.
Designing quality graphics is affordable if you find the right talent on sites, such as Fiverr. One of the keys to modern graphic design for social sharing is to compress as much information into a picture frame as possible without getting noisy. Graphics help storytellers convey focused messages when the images match or enhance the story. Using a single positioning statement on a graphic can be a powerful way to promote a brand or train employees.
With segmented content, you are in a position to spread segments across various media. You will also be able to create an index of diverse topics in the process. The content you share in a series of webinars should be unique each time so that the members know they are getting memorable and valuable information. Content can further be repurposed in blog posts using different angles and examples. Developing a Q&A segment as part of your webinar will be appreciated by researchers who want to review transcripts that uncover quick solutions.
Hiring experienced and reputable transcription services can be the key to elevating your digital assets' value. A team of skilled and experienced transcriptionists can handle large and small-scale projects with multiple recordings to provide accurate transcripts within a quick turnaround time. Businesses should consider exploring more about research, audio, and document transcription services for creating unique content from webinars.