The reason for transcription is to provide the viewer diverse means to view the content you wish to provide. Instead of just an audio and/or video file, the audience can follow along and further their understanding of the content. It is also used to optimize the text content for search engine rankings. A video, podcast and audio transcription is also being by bloggers to increase their viewership since many have not yet hopped on the bandwagon.
Very importantly and on more creative lines, transcriptions help bloggers free up time to write content for other blog posts, to become diverse and multiply content in text and audio or video. Transcriptions can help them brand themselves by using logos and also search engine optimize their blog/website. It helps get traffic to the website by indexing the content only if it is high quality text. The podcast transcription can also be converted into an ebook and give you another publishable material to spread to your target market.
Thus SEO is crucial for an online business, or any business for that matter, and transcription is a very beneficial tool to help taking care of it. SEO looks into what people are searching for, what they’re typing into their search engines and which engines are most popular. This is essential for an Internet marketing strategy in today’s world and is also a convenient way of making money!