How to Repurpose Your Transcripts for Marketing


How to Repurpose Your Transcripts for Marketing
Beth Worthy

Beth Worthy

6/4/2020

Do you regularly transcribe your audio or video files? Transcription can help you reach more people.

When your goal is to get your message across to as many targeted people as possible, transcription is an affordable solution.

Through transcripts, you can reach:

  • Prospects that are not native speakers of your language.
  • Potential customers who prefer written content rather than audio or video.
  • Listeners who are looking for important information that you provide in your podcast.
  • The audience that is not able to listen to your content due to work restrictions.

However, there are other ways that you can leverage on transcription to grow your business. One of the ways is by repurposing transcripts.

How to Repurpose Transcription for Marketing

Read on for five ways in which you can repurpose your transcripts to amplify your marketing activities.

1. Use transcripts as outlines of your blog posts

You can repurpose transcripts and use them as outlines of your blog posts.

Most transcription services companies will format your transcripts to make it easier for you to identify the important topics covered. These transcripts can form the outlines of blog posts, which can write to drive organic traffic to your website, attract social media shares, and generate new leads.

Formatted transcripts are easier to expound upon and can provide the roadmap you need to get down your thoughts in the form of articles. Transcripts can give you a head start and save you time instead of writing a blog post from scratch.

Don’t just use a transcript for a single blog post; look for new content ideas that can be expounded upon to become standalone posts.

2. Offer transcripts as lead magnets

Transcripts can also be repurposed as lead magnets. 

You can either use online transcription services companies or hire a dedicated transcriptionist to format your transcripts into valuable lead magnets such as eBooks, reports, or whitepapers.

The lead magnets can be distributed together with your audio or video content, or be used independently to gather new leads for your business.

Lead magnet content should resonate with the needs of the audience that you want to get into your lead funnel. Improve the perceived value of the lead magnet by formatting it nicely and including a professionally-designed cover page to improve your lead conversion rate.

3. Distribute your content on other platforms

Transcripts can also be formatted into different digital assets for distribution to various platforms. For example, you can extract relevant information from the transcripts to create a presentation (or add a video with transcripts using video transcription services) that you can distribute to your followers on other platforms. If you are in the B2B space, think of distributing slides to document-sharing websites such as SlideShare, Scribd, AuthorSTREAM, and others.

Content distribution is a great way of exposing your brand to new audiences at a lower cost. Most of the time, you will not need to create new content. Instead, you can use the existing transcripts and format them to match the requirements of your ideal distribution platform.

4. Extract content for email and social media marketing

Another way of repurposing your transcription content is by distributing it through email and social media sites. You can format excerpts of your transcripts and use them in your email newsletter. Alternatively, repurpose insightful clips and create graphics for them for use on social media sites.

You’ll need a social media strategy to make the content you are repurposing work for you. Any content that you post should contribute to your main social media goal, whether it be driving traffic to your website, increasing brand awareness, educating your audience, generating leads, or closing sales.

5. Improve your SEO

Search engine bots do not index audio and video content, the same way as they do text content. Transcribe your content and optimize it for various keywords so that it gets appropriately indexed by search engines.

Do research to find out the keywords that your prospects type on Google when looking for your brand or services. Then, incorporate the keywords in your transcripts’ titles, subheadings, and the body. Edit the content for accuracy, readability, and search engine optimization.

The above are five ways in which you can repurpose your transcripts to amplify your marketing and generate more leads for your business.


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Beth Worthy

Beth Worthy

Beth Worthy is the President of GMR Transcription Services, Inc an Orange County, California based company that has been providing accurate and affordable transcription services since 2004. She has enjoyed success at GMR for almost ten years now and has helped the company grow. Within two years of Beth managing GMR Transcription, it had doubled in sales and was named one of the OC Business Journal’s fastest-growing private companies. Outside of work, she likes spending time with her husband and two kids.