Use and Repurpose of Audio Transcription for Your Business: Some Value-Driven Ways


Use and Repurpose of Audio Transcription for Your Business: Some Value-Driven Ways
Beth Worthy

Beth Worthy

5/15/2019

Business transcription services are underutilized by most businesses. You may toss aside transcription once it has served its purpose. 

However, do you know that you can repurpose your transcriptions to create valuable content for your business? Read on to find out how you can achieve this.

Pair Transcription with Your Video Content

The consumption of video content has been on the rise over the last few years, and the trend is not going to change anytime soon. Statistics show that video content dominates the internet.

According to HubSpot, 87% of consumers wish they could see more videos from brands in 2019. Moreover, YouTube reports that video consumption grows by 100% every year, and a third of all the time that people spend online is spent watching videos.

If this data is anything to go by, businesses need to harness the power of video content to connect with their audiences, grow traffic, and close sales. Pairing your video content with transcripts is beneficial in the following ways:

  • Improves Your Video SEO
    Customers often use keyword phrases to search for videos online. Since search engine spiders can only crawl text content, accompanying a video with a transcript helps search engines to rank the content higher on search results and put it in front of more viewers. 

    When your videos are ranking well on search engines, they can generate new business for you.
     
  • Helps Your Target Audience Understand the Video 
    Transcripts can be used to explain videos. Since people learn differently, adding a transcript to your video can make the information more digestible for your audience.

    In addition, transcripts increase the accessibility and reach of your videos. People with impaired hearing or those watching the video in noisy places will keep watching if you have added transcripts. 

    Adding transcripts on videos can also help you reach non-native speakers that may not be able to follow what is said by the speakers.
     
  • Keeps Your Audience Engaged
    Adding an interactive transcript to your video keeps your viewers engaged. An interactive transcript outputs words as they are spoken in a video. This text enables viewers to understand the video better since they can hear and read simultaneously.

Generate Premium Content

Developing premium content requires lots of research. Businesses looking to create whitepapers, e-books, and other exclusive content spend a lot of time interviewing people, holding meetings, and giving internal presentations.

Transcription can help you save time on creating premium content.

Transcribed interviews, meetings, and presentations can be analyzed and combined with research to come up with engaging, credible premium content. You can also easily scan transcripts to find valuable information to include in your premium content.

Share Knowledge

Audio transcripts make it easier to share knowledge with members of your organization. A knowledge-sharing culture leads to better communication, improves internal creativity, and simplifies decision-making processes.

If you hold regular insightful webinars, meetings, presentations, and seminars, you already know how difficult it can be for your audience to take notes while watching or listening to the content being presented. To ensure the audience gets the most value from your presentations, you may need to hire a transcription services company to transcribe the presentation audio for your target audience.

Transcripts make it easier for your audience or staff to remember the key points shared during meetings or discussions. The transcribed information can be preserved as notes and incorporated into the company’s internal content guidelines.

Final Thoughts

With thoughtful planning, you can repurpose your audio transcripts into other forms of useful content to grow your business. The above are some ways in which you can repurpose transcribed content.
 

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Beth Worthy

Beth Worthy

Beth Worthy is the Director of Operations for GMR Transcription Services, Inc an Orange County, California based company that has been providing accurate and affordable transcription services since 2004. She has enjoyed success at GMR for almost ten years now and has helped the company grow. Within two years of Beth managing GMR Transcription, it had doubled in sales and was named one of the OC Business Journal’s fastest-growing private companies. Outside of work, she likes spending time with her husband and two kids.