Similar to several other industries, the research sector is facing new challenges, as global businesses are going remote. This trend will potentially continue in the expected future and cause unforeseen issues for researchers. Insight experts need to customize their work within a virtual workflow to generate the same output with smaller budgets. Qualitative interviews are now more in-depth due to small focus groups facing several challenges. Data collection needs to be faster, and the results should be more accurate and of higher quality, despite the limited resources. Transcription is a useful tool to aid researchers in getting the best results in this situation.
In this unprecedented time, research transcription should be able to adapt to the demands of this situation. Transcribing qualitative research data is a primary yet complicated function of a research team. Along with the research sector, the transcription services should also adapt accordingly to provide accurate and affordable transcripts in a quick turnaround time.
The transcription process should be more functional, upgraded to suit the research sector, and more streamlined by the present scenario. It should be better integrated into the organization’s business operations. Most research teams are well-aware that the transcription of qualitative data is vital for the proper functioning of their team and the project.
Highly accurate transcripts of your interviews should not only contain spoken words but should also include voice tones, modulations, and non-verbal cues. Transcripts allow the interviewer to focus on the interview process, capturing responses correctly, asking the right follow-up questions, and getting critical quotes without bothering about taking notes or requesting interviewees to repeat their responses during your interview. Repeating the response dilutes the transcript quality because respondents tend to change the phrasing of the answer when asked to repeat for a second or third time. This might reduce the precision of the response. Accuracy of interviews is an integral element of the research, especially if the project requires full transcripts as part of the final output.
A virtual interview is a different experience for both the researcher and the interviewee. The entire process includes several variables. These include poor internet connections, difficulty in deciphering body language, and increased distraction opportunities. This increases the need for full-fledged verbatim transcripts that captures every word, pause, verbal cues, etc.
Along with accuracy and streamlining, a transcript needs to be delivered on time. The research team needs to abide by the deadlines set by the clients and stakeholders. However, even internal research teams need to finish their projects within the set deadlines. This means they require faster transcripts to start deciphering the data and analyzing all the variables. Getting transcripts punctually and promptly can enhance the value of the analysis. This allows researchers more time to go through them, make notes, and find the basis of the feedback.
Along with everything else, the transcripts should also be adaptable to changing business needs. Typically, project teams include several analysts and researchers who have expertise in their respective fields. Transcripts should be shareable to allow everyone in the team to access them and research the interview responses accordingly.
Collaborating with a reliable transcription service can be advantageous because the transcripts can be customized to be sharable with all the research team members who need them. The team members can search for specific terms and phrases and edit the transcript as required. This enables multiple team members to study the same transcript, allowing them access to the same interview and highlighting the key points. As a result, the project can be completed faster and on time, with all the necessary input. The final analysis can use the edited portions as a part of the report as and when needed.
The current situation is an uncertain period for the research sector. However, organizations and clients still require high-quality and accurate research and analysis, leaving no margin for inaccuracies and inefficiencies in the workflow and output. This means that opting for human transcription services instead of AI and algorithm-based transcriptions might be more practical in the long run.
Our team at GMR Transcription is a renowned brand known for providing affordable transcripts with industry-leading accuracy. With our fast and streamlined transcription process, we help research firms to maximize their efficiency and deliver innovative insights and analysis.
Our team of skilled and experienced transcriptionists can handle large and small scale projects with multiple recordings, providing accurate transcripts within a quick turnaround time. Contact us to learn more about our research, audio, and document transcription services.