5 Ways to Improve Market Research Efficiency by Using Transcription Services

5 Ways to Improve Market Research Efficiency by Using Transcription Services
Beth Worthy

Beth Worthy


People working in the market research segment already understand how demanding and challenging the field can get at times.

Any business that is knowledgeable enough knows the significance of market research before launching their products or services in the market. 

The need to thoroughly assess the target audience's preferences can make the entire market research process complicated and a time-consuming task. Plus, it can take even weeks on a roll, if not months.

So, What Is Market Research? 

Market research is a way of communicating and directing the target audience to a specific product or service. It is usually done through indirect methods using questionnaires and surveys.

However, sometimes relevant data is also collected via a direct method such as interviews or focus group discussions.

This process is critical for refining the features of the products and services that would better cater to the target audience's needs.

One major issue that market researchers face today is sorting out all the relevant data gathered through market research. It takes a toll on the business that works on a stringent deadline.

Also, sorting out data collected for a long time becomes virtually impossible without “something” that would make the task easier.

So, what is that something? It’s market research transcription services!

Market Research Transcription Services

Market research transcription helps you sort out the audio data collected during market research in a text format. This data is converted into a Word document using professional transcription services.

This service is usually outsourced to third-party transcription service providers, where highly skilled transcribers and quality checkers use several tools to convert the audio files into a document.

The end motive of the process is to provide high-quality transcription to businesses. 

There are several types of business transcription processes available in the market. These processes might not look impressive initially, but they become no less than an asset once their worth is realized.

Moreover, there are several benefits that business transcription services can provide to businesses.

Benefits of Business Transcription

  • Improves Productivity and Saves Time: Improved productivity means better profit. Hence, it is worth assessing the current productivity of the business. Anything that improves productivity is worth the time and money, at least for the long haul. Audio notes and professional transcription is an efficient method for market researchers to save time. No matter what tool is used to collect data, it can always be converted into a more user-friendly format. All thanks to transcription services.
  • Cost-Effective: Businesses are always on the lookout to save money. And let’s face it, market research can be costly. When a business uses standard quality Transcription services, it saves time and makes the entire research process much more cost-effective. Outsourcing transcription needs can increase productivity while bringing down expenses due to a professional transcriber’s low cost and quality work. 
  • More Accurate Data: The significance of relevant and accurate data cannot be overlooked when it comes to market research. Clients want accurate data, so having the most precise statistics, data, and feedback would boost the reputation of the company as well. While audio data is useful in providing insightful detail, it cannot do the job efficiently and quickly. However, this efficiency is achievable with a transcript. 
  • Captioning Video Marketing Content: Transcription is often related to just transcribing on paper, but it applies to other mediums of video files, such as WAV, MP3, or M4A. Adding multimedia can be equally helpful in video marketing techniques and strategies. Firstly, any data collected in video format would need to be transcribed in a similar way to an audio file. This method can provide a high level of accuracy that the clients have been longing for. It is beneficial in improving the social media presence of a business with video content. In addition, transcription services reduce the time taken to produce a high-quality video with captions. 
  • Audio Notes: When subscribing to email transcription services, businesses usually do not have to opt for repetitive transcription. This includes all repetition, filler words, and a false start. All these factors make the transcript challenging to read. Clients often prefer more detailed transcriptions. By removing any unimportant details, audio transcription offers the clients' content without interruptions or interjections. 

Next time you want to save your market research team some time, using a business transcription service would be a great way to start.

Recording the research process can save enormous business time, which can be utilized in other crucial activities rather than on the nitty-gritty process.

Moreover, human transcription services can easily help in converting all the recorded market research investigations into a user-friendly format. 

Also Read: Top 5 Businesses That Profit from Transcription Services

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Beth Worthy

Beth Worthy

Beth Worthy is the Cofounder & President of GMR Transcription Services, Inc., a California-based company that has been providing accurate and fast transcription services since 2004. She has enjoyed nearly ten years of success at GMR, playing a pivotal role in the company's growth. Under Beth's leadership, GMR Transcription doubled its sales within two years, earning recognition as one of the OC Business Journal's fastest-growing private companies. Outside of work, she enjoys spending time with her husband and two kids.