Human Language Translation Services: Overview and Importance in Global Business


Beth Worthy

Beth Worthy

9/27/2019


Download the PDF version here.


The internet has made the world a global village and opened up foreign markets for businesses. As a result, many brands have globalized their products in a bid to attract customers from foreign markets. With global expansion comes the need for language translation services.

Why Choose Human Translators

While there are some automated translation services, human translation is far better, and for good reasons:

The context and meaning of the message is retained

Automated translation solutions attempt to translate content word for word. On the other hand, a human translator will consider the context of the sentence before translating the message. 

Engage with readers

A human translator can write in an engaging, conversational manner while considering the cultural tastes and nuances of the target audience, unlike a machine.

Save time and money

Human translation services may seem expensive but are actually cheaper in the long run.  Consider all of the time and resources you will need to re-read and correct your documents after a machine translation

Humans understand your business’ terminologies

There are human translators who specialize in certain fields. For instance, a legal translator will understand the terminologies used in law. As a result, his/her translation will be more accurate than automated translation.

Importance of Language Translation in Global Business 

Here are nine reasons why you need language translation services when implementing your global expansion strategy. 

  1. Get global customers to engage with your content in their native language.
  2. Localize your content to make it relevant to foreign readers.
  3. Pass your message accurately in the local language of your target audience.
  4. Compete effectively in the global market by attracting local consumers.
  5. Increase sales by targeting diverse customers.
  6. Inform global customers about your products.
  7. Make it easy for customers to understand your products and benefits.
  8. Give your website multilingual interfaces to cater to all your customers.
  9. Encourage communication and conversation between your business and your global customers.

Professional translation firms can translate your brand’s content from one language to another. These firms have experienced human translators that can get your message out accurately in a different language.

Get Latest News & Insights Sent Directly To Your Inbox

Subscribe Now

Beth Worthy

Beth Worthy

Beth Worthy is the President of GMR Transcription Services, Inc an Orange County, California based company that has been providing accurate and affordable transcription services since 2004. She has enjoyed success at GMR for almost ten years now and has helped the company grow. Within two years of Beth managing GMR Transcription, it had doubled in sales and was named one of the OC Business Journal’s fastest-growing private companies. Outside of work, she likes spending time with her husband and two kids.