How Transcribing Sales Pitches Benefits Your Business


How Transcribing Sales Pitches Benefits Your Business
Beth Worthy

Beth Worthy

7/1/2016

Sales pitching is an important factor for marketing success. To put it simply, sales and negotiation techniques that are effective combine talking to the right people and figuring out what they want to buy through keen listening. When you have both these elements, you can close a deal that is mutually beneficial. Sales pitch calls are essential as they attempt to sell your products and services by pitching to your clients. Getting the sales pitch calls transcribed, a part of business transcription, helps you derive the maximum benefit from these calls.

How Sales Pitching Works As a Selling Technique

A typical sales pitch begins with an elevator speech and then moves into a monologue. A great elevator speech concisely and accurately explains the core aspects of a brand or the products and services of a company and encourages the audience to put forth more questions. What a sales pitch does is convert this audience’s curiosity into action, and prospects into clients and customers. This exercise generally involves lengthy conversations about a person’s need for a brand or product and the reasons why a customer should prefer a particular product over another. This way, links are drawn between what your company does and how potential customers can derive benefits from it. Needless to say, sales’ pitching helps nurture customer-client relationship by generating leads.

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Importance of Transcribing Sales Pitches

For sales pitching, you may call a large number of people or just a few exclusive potential clients. Irrespective of the number of calls you make, remembering your conversation is important to figure out what you’ve offered clients and their expectations from your company. This makes accurately transcribing your sales pitch calls absolutely essential.

Sales pitch transcripts can help your company in more ways than one, as they offer you a host of advantages. Transcripts of sales pitch calls provide a brief report of the entire conversation, and also help you ascertain the timing of the next follow-up call by highlighting it. Thus, it becomes a valuable source for any follow-up action. It helps keep a tab on your sales prospects through strict monitoring. A sales call transcript includes important details like your company name, the name of your potential customer/client, and their telephone number. This simplifies your task, as you can reference this information for making another call to the prospect.

A sales call transcript also helps you immensely in judging the quality of the conversation, so you can generate better leads and improve your sales tactics. A sales pitch transcript helps you discover valuable insights about your clients’ needs and preferences, so that you can prepare a more effective business strategy for your future.

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Beth Worthy

Beth Worthy

Beth Worthy is the President for GMR Transcription Services, Inc an Orange County, California based company that has been providing accurate and affordable transcription services since 2004. She has enjoyed success at GMR for almost ten years now and has helped the company grow. Within two years of Beth managing GMR Transcription, it had doubled in sales and was named one of the OC Business Journal’s fastest-growing private companies. Outside of work, she likes spending time with her husband and two kids.