Focus groups are research projects designed to create documentation of people's opinions about a brand, issue or entity. While an organization can appoint their own transcriber, it may not generate the best results since confusion can arise when several participants speak at once. In order to get the most accurate focus group transcriptions, which ultimately saves time and money, you need to hire professionals offering transcription services.
How Attending the Focus Group Helps
A professional focus group transcription service will record the discussion and then analyze it carefully for transcription. There's a huge advantage when the transcriber attends the focus group meeting. He or she will have a clearer overview of the event before listening to the recording and can make determinations about interpreting statements that either sound inaudible on the recording or may seem confusing.
The transcriber is able to take notes during the session to capture gestures or ask clarification questions before leaving the scene. Paying attention to tone, pauses and other elements of communication style can also help with the transcription.
Error Free Focus Group Transcription
One of the reasons transcribers can provide you with the best possible results is they use formatting that keeps the conversation in order. Structured like a play, the transcriber uses the speaker's name followed by a colon and then their quote. This makes the document easy to read and reference.
The process involves transcribing all the spoken words, then editing the conversation so that the meaning is as clear and concise as possible. The word "uh," for example, is omitted since it does not contribute to the value of the discussion. When people speak in sentence fragments, the transcriber needs to make decisions on how to present the passage in its clearest form. It may be necessary to correct poor grammar.
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The transcriber will indicate any added words for clarity within brackets.When an interruption occurs, such as a phone call, the transcriber will make notes that explain the break in the action, which may help readers better understand how the conversation unfolded.
Hiring ProfessionalsA professional transcriber can give you a more accurate and detailed focus group transcription than someone who doesn't regularly do such work. Whether it demands defining jargon or sound drowned out by background noise, the transcriber is prepared to provide you with a high-quality document based on your needs.