Content Marketing Strategy and the Role of Video Transcription

Content Marketing Strategy and the Role of Video Transcription
Beth Worthy

Beth Worthy


Video transcription is becoming more common as it’s become a central component of business culture. It's already a big hit with law firms since videos help document cases while the transcribed text becomes part of the evidence. Here are reasons why transcription services need to embrace video transcription, especially if they want to attract content marketers.

Content Marketing Elevates Online Presence

The reason content marketing is booming this decade is that it allows many businesses to bypass traditional marketing costs while reaching more targeted audiences. Content marketing is the process of marketing through niche content that serves an online demand. It brings buyers and sellers together in a way that avoids annoying hard-sell approaches, in favor of informative storytelling. Transcription services can help document this narrative in the form of text.

Storytelling Through Video Production

One of the most captivating ways a business can tell its story is through video marketing. Many online audiences prefer to watch short videos that give them the information they are looking for, rather than scroll through long text. It's the difference between comfortable viewing vs. eyesore fatigue. Another advantage to video is that users can listen to the audio while working on another task.

Why Video Transcription Matters

Transcribing a video is helpful for website owners who want their videos indexed in search engines. You may want to share the transcription with your online audience to provide more unique content on your site. Without a video transcription, search robots can only know the contents of a video by its title, tags and description. Text is still the gold standard for SEO.

Another advantage to companies hiring video transcription services is viewers may want to read the text when listening to audio is inappropriate, such as at work.

Increases Search Engine Visibility

A transcription of your video provides text that can be indexed by search engines, and enables your website to increase the chance of being prominently featured in searches.

Video transcriptions are helpful for citations by students, those in the media, and peers who’d like to easily quote something you said in the video. This can boost your search rankings, and get the attention of prospective customers.

Improves Customer Experience

Video transcription improves the customer experience as visitors and read the text while they are listening to the audio. The text is also useful for reference purposes later on. Rather than watch the entire video to go through an important point again, they simply need to search the page to read through the relevant text and easily share it with a friend or colleague who may not be inclined to watch the entire video to get the needed information.

Captures readers

Many visitors to your site may not be comfortable listening to videos (think slackers at work, travelers at the airport, etc.). This makes watching a video difficult. With the help of video transcription, those visitors are given an opportunity to get the information they need rather than find a text-based resource. A transcript also serves the purpose of those visitors to your site who prefer text over videos. This way, you can reach as many customers as possible with your message.

Increases Accessibility

Transcription also opens the doors for the hearing-impaired consumers to understand the message of your video. Transcripts also help non-native English speakers get the information they need without relying on captions. This widens your reach to more customers and might help search engine visibility for your customers who don’t speak English as their first language.

Today’s customers are more visually oriented and video transcription helps create content that resonates with customers. This can vastly improve your search engine visibility.

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Beth Worthy

Beth Worthy

Beth Worthy is the President of GMR Transcription Services, Inc an Orange County, California based company that has been providing accurate and affordable transcription services since 2004. She has enjoyed success at GMR for almost ten years now and has helped the company grow. Within two years of Beth managing GMR Transcription, it had doubled in sales and was named one of the OC Business Journal’s fastest-growing private companies. Outside of work, she likes spending time with her husband and two kids.