6 Viral Video Marketing Strategies for YouTube

6 Viral Video Marketing Strategies for YouTube
Beth Worthy

Beth Worthy


YouTube is one of the best ways to reach a target audience. It’s a video search engine based on keywords from users who want to find specific videos. Uploading a lot of videos, however, does not guarantee success, but the following tips on viral video marketing strategies can help build your following.

Make a compelling niche video.

Not every video goes viral because not all videos offer quality niche content. Be sure to offer something original that followers cannot find anywhere else online. If a video is generic it may get lost in the shuffle. It has a better chance of standing out if the content is unique and worth posting on social media.

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Use thorough video descriptions.

Always give complete descriptions to your videos that you upload to YouTube. Mention who is in the video and explain the subject matter in as much detail as possible. Be sure to add a link to your website.

Add tags that identify your video's keywords.

YouTube video tags are essentially the same as keywords. Like descriptions, the tags can be added in the video manager section of your account.

Promote your video through social networks.

One of the most important things you can do to promote your videos is to share your videos on social networks like Facebook, Google+, and Twitter. When people give you positive responses, reply to their comments by encouraging them to share the videos with others who have similar interests.

Engage in conversations with followers on YouTube.

People sometimes forget that YouTube itself is a social network and that followers can post comments underneath your video. Make sure to respond to their comments and direct them to your website for more calls to action.

Transcribe your video so that it gets indexed by search engines.

In your video manager, you can "add captions" and "create a transcript file," which allow you to type the text of your video dialogue. You should also include transcriptions for which transcription services might be required, or summaries on your web pages so that Google and other search engines will index them.

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Beth Worthy

Beth Worthy

Beth Worthy is the Cofounder & President of GMR Transcription Services, Inc., a California-based company that has been providing accurate and fast transcription services since 2004. She has enjoyed nearly ten years of success at GMR, playing a pivotal role in the company's growth. Under Beth's leadership, GMR Transcription doubled its sales within two years, earning recognition as one of the OC Business Journal's fastest-growing private companies. Outside of work, she enjoys spending time with her husband and two kids.