What It Takes to Execute an Outstanding Webinar


What It Takes to Execute an Outstanding Webinar
Beth Worthy

Beth Worthy

3/2/2015

Meetings with employees, business partners or prospective clients can do a whole lot of good for overall understanding of a concept. However, meeting people in person can actually be quite difficult, especially if the individuals you’re trying to meet with reside all over the country, or worse, the world.

What It Takes to Execute an Outstanding Webinar

That’s where the webinar can come in. They’ve become so popular that almost everybody knows the term these days and has likely attended more than one, especially in the business world.

If you’re planning one though, knowing how to do it right can feel like a major challenge. Use this guide to help you execute an outstanding webinar for your business.

Allow for Questions
One reason webinars are difficult for the people who attend them is that they feel like they’re at a lecture – not a conference. That’s because webinars can easily turn into one-sided affairs where the person or business hosting does all of the talking without doing any of the listening.

To remedy that, have a way for people attending your webinar to ask you questions throughout the process. If that’s not possible, allow attendees to e-mail their questions about the topic in advance.

You might answer them preemptively, but a little attendee involvement won’t hurt the process one bit.

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Visuals Matter
Webinars can often feel like endless lectures to the people attending them, and scheduling speaker after speaker can start to sound like an endless drone to the people listening, even if this format might sound like a way to cram a lot of information into a short webinar session.

Instead of just moving from speaker to speaker, make time for some sort of visual representation of what you’re talking about. Taking breaks between speakers for videos or even slideshows can be a tremendous help to people who are listening and trying to figure out your message and the underlying meaning of what you’re saying.

If you’re just going to be offering a platform for different people to speak, ask them to prepare some sort of visual for their information. Some will create multiple visuals per presentation.

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Beth Worthy

Beth Worthy

Beth Worthy is the President for GMR Transcription Services, Inc an Orange County, California based company that has been providing accurate and affordable transcription services since 2004. She has enjoyed success at GMR for almost ten years now and has helped the company grow. Within two years of Beth managing GMR Transcription, it had doubled in sales and was named one of the OC Business Journal’s fastest-growing private companies. Outside of work, she likes spending time with her husband and two kids.