5 Strategies to Adopt for Your Business Before the Holiday Rush


5 Strategies to Adopt for Your Business Before the Holiday Rush
Beth Worthy

Beth Worthy

11/19/2019

You envision making huge sales during the holiday season. But when you sit down after the festivities to review your profits, it seems like you have not achieved your goal. Has this ever happened to you? 

This is a tale that is all too familiar with many businesses. But if you want to get unstuck and actually have something to show for the holiday sales, you need a plan. Check out these five strategies that will help you increase sales during the holiday season.

Use Social Media to Engage and Improve

Don’t underestimate the significance of social media in helping you reach new prospects and close customers. Now more than ever, customers rely on social media to express what they think about your brand. Customers can say anything about your stores, such as the lighting, the cleanliness of the store, the variety of products available, or the customer service. With that said, listen and address any concerns brought forward about your business. 

Sure, it’s not easy monitoring reviews across multiple platforms. However, doing so will help you understand what needs to be done to create a five-star experience for your customers. Also, customers will see that you care about their experience, which could help increase positive brand reputation and pull more customers into the store. 

Engage in Hyper-Local Marketing

During the holiday season, you could also set up special events for shoppers living nearby your business. For instance, if you sell cooking equipment, you can offer cooking classes once a week. Such actions will not only drive in more customers into the store but also help to build authentic relationships with them. 

Optimize Your Website for a Global Audience 

Did you know that over 57% of today’s shoppers will leave your website if it takes more than 3 seconds to load? With the holiday season already upon us, competitors are aggressively trying to get shoppers to buy from them and three seconds of waiting on your website will lead to losing that shopper to another competitor. 

Optimize your website for mobile, visual, and voice search, so that it doesn’t take long to load.

Visual search can drive tons of new visitors to your website during the high traffic season. Therefore, don’t forget to post pictures of the items you intend to sell.

Describe Your Online Listings Accurately

Ensure all information posted on your online listings is correct. Today’s shoppers expect to have a seamless experience on any website they visit. Therefore, don’t give them a hard time to find your address, operation hours, and phone number. Double-check to ensure everything is correct and functioning.

Also, describe your products accurately and provide as much information as visitors would need. For example, you could include that you have a wide color selection and extended sizes. Such information can help raise your business in search results. 

Customers no longer only rely on desktop computers to research businesses. They also use their smartphones, which only display the top three results. This is why your website should be optimized for mobile. High ranking on search engine results pages (SERPs) is also crucial for voice and mobile searches. 

Use Videos to Showcase Products/Services

Videos may seem like a frivolous expense that’s likely not going to pay off in the short-term. However, video transcription, done by taking help from the transcription services providers, has major advantages you shouldn’t overlook.  

For starters, most people prefer to watch videos about products than to read about them. Therefore, videos can help define your brand better than simply using traditional website pages. Videos could also boost website traffic and engagement, which can subsequently increase sales. Finally, videos can improve your site’s traffic, which you can capture into your sales funnel to stay ahead of the competition.

So, there you have it. Remember to track your results for any campaigns that you initiate. Learn from your successes and failures to have a head start on future marketing campaigns.

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Beth Worthy

Beth Worthy

Beth Worthy is the President of GMR Transcription Services, Inc an Orange County, California based company that has been providing accurate and affordable transcription services since 2004. She has enjoyed success at GMR for almost ten years now and has helped the company grow. Within two years of Beth managing GMR Transcription, it had doubled in sales and was named one of the OC Business Journal’s fastest-growing private companies. Outside of work, she likes spending time with her husband and two kids.