How Repurposing Fitness Video Content Helps Grow Your Audience Faster


How Repurposing Fitness Video Content Helps Grow Your Audience Faster
Beth Worthy

Beth Worthy

7/1/2020

Are you creating videos to build your brand or authority in the fitness industry? Great!

For fitness coaches and businesses, video marketing is huge. Fitness enthusiasts love to be guided by trainers on how to do specific reps, train at the gym, etc. Therefore, producing quality and informative videos will go a long way in helping you grow your audience.

However, video is not the only way people consume content on the internet. With your audience hanging out in various places, it makes sense to create content that they can consume through their preferred platforms.

And this is where content repurposing comes in. You can repurpose your videos to reach the majority of your audience, no matter where they congregate online.

Here are five ways of repurposing fitness videos to grow your audience.

1. Post your videos on YouTube

YouTube is the second-largest search engine after Google. According to Statista, over 2 billion users log into YouTube every month. For savvy fitness trainers, a part of this huge audience is ripe for the taking.

Think about all the people that need to get fit. You can carve a niche for yourself by addressing the fitness problems of a well-defined fitness audience.

Determine your ideal audience and post high-quality, informative videos on YouTube addressing their problems. Educating your audience helps to build trust and warms them up for the time you will ask for a sale.

2. Post video snippets on Instagram

After creating your YouTube videos, you can repurpose them for other platforms such as Instagram, Facebook, TikTok, and more. However, you should know the content requirements for the various platforms. For example, you can only upload 60-second videos on Instagram.

Create a 60-second snippet of your YouTube video and encourage your Instagram followers to visit your YouTube channel for the full video. This is a good way of getting your audience to converge at specific platforms that you regularly post on.

3. Transcribe your videos for easier consumption

Another way of repurposing fitness video content is by transcribing the audio with the help of a transcription service providing company, specifically one that specializes in video transcription services. Transcription is recommended for various reasons: 

  • Some people prefer reading rather than listening to content. For example, most people in offices mute videos that they want to watch to avoid disturbing co-workers. Transcribing will allow you to get the message across, even when the videos are muted.
  • Text transcripts can be read by Google spiders and get ranked on the search engine results pages (SERPs). As a result, your transcribed videos will get more organic traffic, which you can convert to leads and eventually customers.

Your video transcripts can be repurposed to reach your audience through various means. For example, you can repurpose the transcripts to create full articles for your blog. You can also use parts of the transcripts for your email newsletters to keep your audience engaged. All of this can be done by hiring a professional transcription service company.

4. Upload your videos on Facebook 

You can also upload fitness videos natively on Facebook and Twitter. Remember, 85% percent of people watch Facebook videos with the sound turned off. Therefore, you might want to include captions or some text graphics to make the video easier to consume.

Make the video catchy and include your brand colors and logo on it. Also, end the video with a call-to-action. For example, ask viewers to share the video or provide them with something of value in exchange for their contact information.

5. Make a Twitter thread

Create a Twitter thread to educate or engage your audience. You can use your video transcripts to create Twitter threads and include a short video.

When making a Twitter thread, you should have an end-goal in mind. While you want to inform, educate, or entertain your followers, make sure you are funneling the users to other platforms you have. For example, you can end the thread by asking the Twitter followers that would want to see the full video to subscribe to your newsletter. 

Remember, repurposing content is not simply posting the same content across different platforms. Rather, it involves using the base content (in this case, your videos) to create content that can be easily consumed in other platforms.

You can quickly grow your audience by implementing the above video content repurposing tips.


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Beth Worthy

Beth Worthy

Beth Worthy is the President of GMR Transcription Services, Inc an Orange County, California based company that has been providing accurate and affordable transcription services since 2004. She has enjoyed success at GMR for almost ten years now and has helped the company grow. Within two years of Beth managing GMR Transcription, it had doubled in sales and was named one of the OC Business Journal’s fastest-growing private companies. Outside of work, she likes spending time with her husband and two kids.