As audio/video continues to become an integral part of the marketing mix, it can be rightly said that visual marketing has become an important business marketing module. But have you ever noticed the importance of transcription services for those multimedia formats to extract real value for the efforts you put in?
Combining multimedia formats with transcription is a great way to cover all bases for reaching a wider audience. Most people have their own personal preferences on how they engage with online content so you can serve more people by giving them choices on whether to view, hear or read your information. Here are six key benefits of adding transcriptions to your audio/video formats for gaining an extra advantage over your competitors.
The beauty of multimedia is that gives you opportunities to reach people through different senses. Video provides a more personalized visual appeal, while audio allows them to do other things while listening (including relaxing). Add in transcription and you give visitors the opportunity to read your text, which for some people is still a preferred way to absorb knowledge. Transcripts are often easier to share with people than audio on social media, in which many followers don't have time to listen to an entire show.
If your website only offered podcasts or videos without text it probably would not get high search rankings, regardless of the content. The more valuable information you can feed search engines, the more likely you will achieve visibility. Not only will transcripts be full of keywords that define your niche, you will be providing followers and bots with original content for indexation.
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Transcripts ensure that the hearing impaired have an opportunity to read the content from your audio. You will be sending out a message to them and their loved ones that you are socially-conscious and care about people who are unable to hear audio. After all, it's really the information you are sharing.
One of the greatest benefits to researchers who have access to your transcribed content is that they will have a reference to follow. Instead of going back and listening to a podcast or watching a video for a half hour to recollect the information, researchers can quickly scan the text to find the points they are looking for. It helps them save time and move on with their projects.
When you include links to your transcript you can open up much more web context for visitors to explore. Your latest recording may touch on topics you've already written about in previous blogs, in which you can provide links that can also be used as cross-promotion for your guests. Deep content is one of the keys to keeping people on your site.
Once you have built a vast library of audio or video material, complete with transcripts, you can create an index of your work. From there you can reference earlier posts by linking to the transcripts, which can be used as support material for future content. You may also decide to use these archives for other purposes, such as creating eBooks. Another way to utilize your wealth of knowledge is to take excerpts from various transcripts to create completely new blogs.
Audio and video are powerful ways to connect with your followers, but adding the power of text comes with its own multiple advantages. Not only can transcripts help your audience on various levels, it can help you organize the information you build over time. Always remember that your audience is composed of individuals who use the internet differently. Reaching people through as many different channels as possible can only help your cause.