People love consuming content in different ways. For example, blog posts are great for those who love to read while podcasts are suitable for those who’d rather listen. Video content strikes a chord with audiences that enjoy watching and listening at the same time.
All content that a business creates should help to move it closer towards achieving a particular objective, for example, lead generation. The content can also be repurposed to other mediums to reach more people and generate passive income for the business.
Transcribing audio or video content to text is one of the ways your business can repurpose content to achieve its objectives. How can transcription generate long term passive income for your business?
Video and audio content is great. However, some of your audience may prefer text content. Transcription turns your videos and audio information into text form.
To save time, you can hire a professional agency that will deliver transcription services at a small cost.
There are various reasons why you should get your content transcribed. These include:
Reach Audiences that Cannot Watch or Listen to Videos or Audios
Transcribed content can be easily consumed by people that are hearing impaired. Moreover, those who might not be able to watch or listen to a video or audio for various reasons can still get the information by reading the transcriptions.
Finally, non-native speakers that may find it challenging to understand the audio or video content presented mayprefer to read instead.
They are various ways in which you can transform your audio and video files into sources of passive income. Here are some ideas to get you started:
1. Share YouTube Videos as Blog Posts
If you have YouTube videos with informational content, transcribe them into blog posts. How-to videos particularly do well as blog posts.
Ensure your blog post isn’t a direct transcription of your audio or video. Instead, include a captivating introduction and additional information that the reader will find useful. At the end of your video, link to the blog post to get visitors to your website.
Apart from generating passive income, such blog posts will also improve your site’s SEO.
2. Turn Training Calls into E-Learning Courses
If you have recorded coaching calls, transcribe them to create e-learning courses. Studies show that most people prefer to pay for courses than any other form of training. When you produce your courses, they can generate long-term passive income for your business.
TIP: Include the courses on online learning platforms such as Udemy, where learners can pay for them on demand.
3. Change Conference Lectures into Whitepapers
If you often give business lecturers at conferences, hire an audio transcription services provider and/or a video transcription services provider to convert the audios or videos into quality transcripts.
You can then add statistics and reference points to the transcripts to make them authoritative standard industry standard whitepapers.
4. Turn Webinars into Profitable E-Books
Webinars typically feature images and slideshows that expound on a topic. You can get your webinars transcribed to make an information-packed e-book.
Include the images and slideshows as part of your e-book. Also, provide clickable links of resources where readers can find more information about the topic at hand.
Repurposing audio or video content into transcripts is a great way of generating passive income. The above is an overview of ideas you can start working on today to get passive income from your existing video or audio content.