Master The Art of Creating Passive Income Using Transcription Services


Master The Art of Creating  Passive Income Using Transcription Services
Beth Worthy

Beth Worthy

10/16/2019

People love consuming content in different ways. For example, blog posts are great for those who love to read while podcasts are suitable for those who’d rather listen. Video content strikes a chord with audiences that enjoy watching and listening at the same time.

All content that a business creates should help to move it closer towards achieving a particular objective, for example, lead generation. The content can also be repurposed to other mediums to reach more people and generate passive income for the business. 

Transcribing audio or video content to text is one of the ways your business can repurpose content to achieve its objectives. How can transcription generate long term passive income for your business?

Read on.

Why Audiences Prefer Transcribed Content

Video and audio content is great. However, some of your audience may prefer text content. Transcription turns your videos and audio information into text form.

To save time, you can hire a professional agency that will deliver transcription services at a small cost.

There are various reasons why you should get your content transcribed. These include:

Reach Audiences that Cannot Watch or Listen to Videos or Audios

Transcribed content can be easily consumed by people that are hearing impaired. Moreover, those who might not be able to watch or listen to a video or audio for various reasons can still get the information by reading the transcriptions.

Finally, non-native speakers that may find it challenging to understand the audio or video content presented mayprefer to read instead.

  • Text Content Has Clickable Links
    Someone who is listening to your audio may not immediately visit any website mentioned in the audio. On the flip side, a transcript can have links to your website, where the readers can visit to learn more about the topic being discussed or seek more information.
  • Easier to Search
    It’s difficult to scan audio or video files to search for a certain piece of information. To get to the information you are looking for, you may have to keep playing the audio back and forth.
    On the other hand, getting information on a transcript is easier. You simply have to search the content using a keyword to get the information you need.
  • Great For SEO
    Written text is great for Search Engine Optimization (SEO) as it will get picked by search engines and ranked on the search engine page results (SERPs), unlike audios or videos.
    Writing video titles and descriptions help with SEO but not as much as written content.
  • Highlight Important Information
    Some readers prefer text content as they can quickly skim through to get important details. Others prefer consuming video content with text subtitles to reinforce the information being presented. Since people prefer different types of content, a transcript will cater to the needs of those that love to read.

Convert Your Audios and Videos into Profitable Transcripts

They are various ways in which you can transform your audio and video files into sources of passive income. Here are some ideas to get you started:

1. Share YouTube Videos as Blog Posts

If you have YouTube videos with informational content, transcribe them into blog posts. How-to videos particularly do well as blog posts.

Ensure your blog post isn’t a direct transcription of your audio or video. Instead, include a captivating introduction and additional information that the reader will find useful. At the end of your video, link to the blog post to get visitors to your website.

Apart from generating passive income, such blog posts will also improve your site’s SEO.

2. Turn Training Calls into E-Learning Courses

If you have recorded coaching calls, transcribe them to create e-learning courses. Studies show that most people prefer to pay for courses than any other form of training. When you produce your courses, they can generate long-term passive income for your business.

TIP: Include the courses on online learning platforms such as Udemy, where learners can pay for them on demand.

3. Change Conference Lectures into Whitepapers

If you often give business lecturers at conferences, hire an audio transcription services provider and/or a video transcription services provider to convert the audios or videos into quality transcripts.

You can then add statistics and reference points to the transcripts to make them authoritative standard industry standard whitepapers.

4. Turn Webinars into Profitable E-Books

Webinars typically feature images and slideshows that expound on a topic. You can get your webinars transcribed to make an information-packed e-book.

Include the images and slideshows as part of your e-book. Also, provide clickable links of resources where readers can find more information about the topic at hand.

Repurposing audio or video content into transcripts is a great way of generating passive income. The above is an overview of ideas you can start working on today to get passive income from your existing video or audio content.

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Beth Worthy

Beth Worthy

Beth Worthy is the President of GMR Transcription Services, Inc an Orange County, California based company that has been providing accurate and affordable transcription services since 2004. She has enjoyed success at GMR for almost ten years now and has helped the company grow. Within two years of Beth managing GMR Transcription, it had doubled in sales and was named one of the OC Business Journal’s fastest-growing private companies. Outside of work, she likes spending time with her husband and two kids.