Localizing Tweets to Reach the Right Target Market


Localizing Tweets to Reach the Right Target Market
Beth Worthy

Beth Worthy

4/18/2014

Localize Business in Twitter

Twitter most commonly has a lot of "noise" associated with it. Almost everybody is clamoring for some attention for their product and service, so how can you reach the target audience you're looking for, especially if it is localized and the audience speaks a different language? There are some options available, but one of the biggest that a business can do is localize their tweets on Twitter by language translation services.

Your brand and business might be located in numerous countries, but, there is still a language barrier to think about it even on the Web. Social media has been able to help us be even more connected and that means you should also consider translation services for your Twitter account and overall social media strategy. Millions of people around the world use Twitter each day, 24/7, so is your business localized for that?

How To Localize TweetsInstead of relying internally on translating your tweets from English into different languages, which can take longer, you can have a service do it for you that happen to be knowledgeable in the language you're looking to localize in. This is also known as on demand translation and is actually much faster than you might think. The process usually goes like this:

Software is utilized to help speed up the process of translating certain or all tweets. This software has been built by people who are experts at the particular language or a native to the language you're looking to translate to.

Those translations can be posted on Twitter or even other social media accounts your business uses.

You will be able to reach a niche target market in their own language without the hassle of trying to translate everything manually.

Being able to communicate with a target market in their own language on your Twitter is a big opportunity for your business to expand and grow. Businesses need to be able to integrate these services into their social media campaigns for the best results possible in localization.

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Beth Worthy

Beth Worthy

Beth Worthy is the Director of Operations for GMR Transcription Services, Inc an Orange County, California based company that has been providing accurate and affordable transcription services since 2004. She has enjoyed success at GMR for almost ten years now and has helped the company grow. Within two years of Beth managing GMR Transcription, it had doubled in sales and was named one of the OC Business Journal’s fastest-growing private companies. Outside of work, she likes spending time with her husband and two kids.