5 Ways to Get Your Employees to Advocate for Your Brand on LinkedIn


5 Ways to Get Your Employees to Advocate for Your Brand on LinkedIn
Beth Worthy

Beth Worthy

9/1/2020

The task to market your brand or company might sound tedious; however, you can use your most valuable asset to do it for you – your employees. Your company’s employees can help build your brand from scratch at no extra cost. Getting your employees to promote or advocate for your brand is the easiest and the most effective way to engage, reach out to prospective customers and stakeholders, and eventually grow your business. 

Engaging your employees on social media, including LinkedIn, can bring the visibility that your brand needs. Here are the 5 most effective ways to increase your employees’ engagement on LinkedIn.

1. Define a social media strategy

The first and foremost thing to do is to chalk out a social media plan. It is more than necessary to provide proper guidelines for your employees regarding what content to share and promote. Make a content distribution plan and collect relevant content within your company to be shared on social media. The content your employees are posting reflects a lot about your company’s ideologies.

Here are some dos and don’ts of posting content for employees: 

  • The post should be relevant to the company
  • The content posted should be from a credible source
  • The content should be thoroughly read before sharing
  • The posted content should be positive 

2. Encourage your employees to be socially active

To market your brand or company, it is important to let your employees feel comfortable using social media and staying active on it. By using the LinkedIn Employee Notification Feature, your employees will automatically be notified of any new company updates. All your employees are expected to do is to react to the post with a simple like, comment, or share – a great way to get things rolling.

As a marketer, you need to help your employees optimize their LinkedIn profiles. Help them understand how to add information, upload photos, and fill in important experience details that reflect credibility. Encourage them to use video presentations, PDFs, and other related company links to make their portfolios look stronger. In simpler terms - make it easy for employees to share content.

3. Guide and support your employees

To create brand awareness and market your company through your employees, pay extra attention to non-marketing colleagues. Identify employees who are already active on LinkedIn and help them get the ball rolling. For others, it is your duty to handhold them. Non-marketing employees can start by posting:

  • Current projects
  • Any upcoming event that they are looking forward to or preparing for
  • Learnings from a past company event or workshop
  • An inspiring blog post 

Helping your employees and boosting their morale to post content on LinkedIn will not only improve their individual profile, but it will also drive more traffic to your company website – a win-win situation for both.

4. Stay well-connected to grow in business

Make the most of LinkedIn by staying well-connected within the company and outside of it. Encourage your employees to connect with one another and to share content within the team and with other prospective stakeholders and future employees.

When your employees are well-connected and linked, they expand their own professional network, increase their company’s brand awareness, and help grow more organically. The Teammates feature of LinkedIn is one such way to stay connected. Employees can see the latest updates of their team members, managers, and other teammates. By receiving notifications such as birthdays and work anniversaries, it will strengthen the bond of the employees within the company.

5. Identify, evaluate, and measure success

To grow more in business, keep identifying, and evaluating the success metrics. Keep a close watch on employees’ participation on LinkedIn and encourage feedback from your employees. To have more active employees on social media, it is important to reward them in some ways – give them the recognition they deserve. In the end, always remember, your content becomes more engaging when shared by your employees.

In conclusion

Marketing a brand can be a challenge, but a little help from your employees can go a long way.  Employee advocacy can bring more traffic to your website and career page, and it can help increase views of your company profile on LinkedIn. Rightly promoting your company on social media can help boost brand awareness and garner more followers. Involve your employees in your LinkedIn marketing. It is advantageous for both your employees and your company. 


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Beth Worthy

Beth Worthy

Beth Worthy is the President of GMR Transcription Services, Inc an Orange County, California based company that has been providing accurate and affordable transcription services since 2004. She has enjoyed success at GMR for almost ten years now and has helped the company grow. Within two years of Beth managing GMR Transcription, it had doubled in sales and was named one of the OC Business Journal’s fastest-growing private companies. Outside of work, she likes spending time with her husband and two kids.