Essential Tools Your Marketing Team Can Use to Amp Up Content

Essential Tools Your Marketing Team Can Use to Amp Up Content
Beth Worthy

Beth Worthy


Using content to market your business? If so, there are a number of tools that can make distribution easier. However, before distribution, you have to make the content epic.

Icons, images and other graphics can give your content the amp it deserves before distribution. Better yet, amping up your content does not have to cost an arm and a leg. There are some simple yet effective tools you can use to prep the content for major distribution.

Web Content Inspiration

Looking for web content inspiration from competitors? Crayon makes your work easier. Use the tool to keep up with what competitors in your industry are doing, from their About Us pages to the homepage, pricing to landing pages.

Be a Better Writer

Make your blog posts engaging by ensuring they are written in an active voice. Use the free Grammarly Chrome extension to find instances of passive voice in your blog posts to be corrected. For a more robust grammar editing too, check the Hemingway Editor ($19.99).

Stand Out With Unique Images

Don't be average. Make your blog stand out with unique images by using Google reverse image search. Simply upload the images you want to use and search them to see where else they have been used before. You do not want your business to be just another player in the industry with the same overused images.


Thought Leadership Transcription

Do you usually forget the great content provided by industry leaders at conferences or during interviews? While it’s tough for an individual to take down notes on the spur of the moment as they listen, you can conveniently record those speeches with the help of tools like GoToMeeting and WebEx. Afterward, you can use transcription services to convert them into a written format for further analyses.

Quality Royalty-Free Images

Cut down your content image costs by getting royalty-free images at Unsplash, Pixabay, and Pexels. You can even go ahead and dress up the images using tools like Snappa and Pablo to make them more unique. If you want video content, Dissolve will save you thousands of dollars.

The above are a few low-cost apps you can use to amp up your content and save time and money.

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Beth Worthy

Beth Worthy

Beth Worthy is the Cofounder & President of GMR Transcription Services, Inc., a California-based company that has been providing accurate and fast transcription services since 2004. She has enjoyed nearly ten years of success at GMR, playing a pivotal role in the company's growth. Under Beth's leadership, GMR Transcription doubled its sales within two years, earning recognition as one of the OC Business Journal's fastest-growing private companies. Outside of work, she enjoys spending time with her husband and two kids.