How Corporate Videos Help in Drawing a Bigger Audience


How Corporate Videos Help in Drawing a Bigger Audience
Beth Worthy

Beth Worthy

3/13/2015

Making corporate videos can be very advantageous to promote your brand, products, and services. One of the best ways to get new visitors interested in your website or business is to offer a short video on the homepage. This video should be designed to give your audience a clear picture in a short time of what your business has to offer. It helps SEO to include video transcription on your site.Yes, brands with visuals sell well. But, it just needs perfection. Take a look at an example that explores how corporate videos can introduce the person behind your brand to your target audience, build trust and brand connect that most advertising professional’s sweat for.

Here are some other helpful pointers in producing corporate videos.First 8 Seconds

  • You need to grab attention in the first eight seconds of the video.
  • It can make or break the rest of the video.
  • Visitors will leave early if the first 8 seconds are not interesting.
  • Make the intro both original and relatable.
Select Content Carefully
  • Be clear on the information you will be sharing in the video.
  • Stick with the most relevant information.
  • Edit out content that slows down your main points.
  • Stay away from industry jargon and concentrate on reaching a common ground.
Plan Your Video
  • Planning your video will reduce chaos.
  • Actors feel more confident when a video is well planned.
  • Create a storyboard, which is a series of boxes that represent scenes and content.
  • Make the ending just as compelling as the beginning and middle of the video.
Use Out of the Box Thinking
  • Tell a story in a unique way, which will help make it memorable.
  • Brainstorm with other team members then narrow down content ideas.
  • Stay away from trendy gimmicks that have already been done frequently.
  • Don't be afraid to try ideas that are adventurous and innovative.
15 Seconds Rule
  • Mix up the pace and content every 15 seconds.
  • Use edits and creative transitions every 15 seconds.
  • Keep in mind many viewers have a short attention span.
  • Remember many viewers are in a hurry to find what they are looking for.
A corporate video must be well produced, but more importantly, the overall message must be clear and concise. The video doesn't have to elaborate with special effects, it just needs to tell a memorable quick story in a convincing way.

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Beth Worthy

Beth Worthy

Beth Worthy is the President of GMR Transcription Services, Inc an Orange County, California based company that has been providing accurate and affordable transcription services since 2004. She has enjoyed success at GMR for almost ten years now and has helped the company grow. Within two years of Beth managing GMR Transcription, it had doubled in sales and was named one of the OC Business Journal’s fastest-growing private companies. Outside of work, she likes spending time with her husband and two kids.