How to Use 5 Facebook Features to Increase Visibility

How to Use 5 Facebook Features to Increase Visibility
Beth Worthy

Beth Worthy



Increasing business visibility is a top goal for any business, which is why so many decision makers turn to Facebook. It's a free seamless platform that helps you organize your business while bringing markets together.

Here are 5 of Facebook's most important social media features that can give you better visibility:

1. Tell Your Story in the About Section

Your Facebook profile allows you to give followers instant access to all the basic information about your business that you want to share. In order for people to easily find your page, include your page as "employer" in the "work history" area of the “About” section. You can edit your work history by clicking the upper right pencil icon.

2. Use the Follow Button

When enabling the "follow button," anyone can view your public updates. Simply clicking the follow button, fans can view your profile and then spread the word. Even though Facebook limits friends to 5,000, there is no limit on the number of followers you can have.

Here's How to Enable the Follow Button:

  • In the upper right corner click "Settings"
  • On the left sidebar select "Followers"
  • Under "Who Can Follow Me" choose "Everybody" instead of "Friends"

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3. Share Posts Through Your Profile

Personal profiles are getting more views in the news feed. You can give posts more exposure by sharing them through your personal profile. When you share a post from your profile page, the name becomes attached with the post, leading to a potentially wider audience.

4. Create Groups to Organize Your Networks

You might deal with several distinct networks of people that fall into specific categories. Creating a group for each network, such as people who like certain lifestyles or products, can help you organize the various personas of your target market. Groups can be used to promote brands and products.

5. Increase Target Market Visibility

The "Boost a Post" feature lets you promote your content in a concise way that can help expand your email list. This advertising feature costs money but allows your posts to be seen by more people in the community news feed.

Read Also: How to Convert Followers into Buyers: 5 Practical Steps

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Beth Worthy

Beth Worthy

Beth Worthy is the Cofounder & President of GMR Transcription Services, Inc., a California-based company that has been providing accurate and fast transcription services since 2004. She has enjoyed nearly ten years of success at GMR, playing a pivotal role in the company's growth. Under Beth's leadership, GMR Transcription doubled its sales within two years, earning recognition as one of the OC Business Journal's fastest-growing private companies. Outside of work, she enjoys spending time with her husband and two kids.