Podcasting Creates Unique Content
When you interview an expert, the conversation can go many different directions, depending on the questions you ask. People like to dial into real conversations with authority who get to the heart of what they are searching for. The more authoritative your guests are, the more credibility your content will convey, making it valuable from a SEO perspective.
Helps Refine Your Research
By breaking your book down into podcasts, you can organize your research in a way that compartmentalizes each chapter as its own body of work and references. Ultimately, each podcast will contribute to a broad picture that will help you shape your book and plan out how concepts flow into each other.
Build Book and Podcast Audiences Simultaneously
From a marketing perspective, you can build both your book readership and podcast audience at the same time. Figure out who your top promoters are and give them content to share with others. Ideally, the people you interview will also become promoters of your work.
Use Podcast Transcripts as Early Drafts
As you get your podcasts transcribed, you will be figuring out which content is important enough to be included in your book. Each podcast transcription will help you in mapping out the direction your book is moving, as you will learn how to channel the facts toward a consistent narrative. Ultimately, podcasts will mark new milestones that move the project forward.
Practice Writing Show Notes
Writing show notes for each podcast is good practice for summarizing your book. The more meaningful summaries you can offer, the more attention your book will attract.