Launching a law firm seems like a safe small business idea since many lawyers make enormous income. But what they don't talk much about in law school is that you have to do quite a bit of marketing to compete in this crowded field. In order to get your phone to ring or emails to appear in your inbox, you must invest time and money into marketing. Otherwise, the business may be slow getting off the ground. Here are deeper issues to consider to help you save time and money on your marketing.
Overall, only about one-third of the lawyers surveyed said they have implemented changes to address each of these issues. In other words, the majority either have a plan that hasn't been implemented yet or haven't yet determined how to address these challenges.
You will also need legal case intake software designed to organize your cases, which helps speed up processes. Many firms use legal case intake software that integrates with a built-in CRM platform such as Law Ruler because it's a way to automate intake. This solution encompasses email, newsletters, phone, text messaging, e-signature solutions and more. It's a solution that resembles the efficiency of how Uber has revolutionized ride services.
As far as documentation is concerned, law firms can reduce a lot of burden by outsourcing some of their paperwork to a professional legal transcription service provider. It will help them to focus better on their legal practice.
Another primary advantage to legal intake software is that it will improve your customer relations and retention. In the long run it can help you cut expenses on acquiring new clients since it helps strengthen relationships by tracking communication history with them. It will help you remember clients more as people than statistics.
If you run a small firm with a limited budget, the 24/7 automation aspect is ideal for cutting overhead costs. You'll be able to take calls around the clock and give automated responses or send messages manually. It will give your company the same effect as a larger firm that responds quickly at all times.
The software gives you access to plenty of analytics to study so that you can learn what marketing strategies work best for your newsletters and other types of communication.
Blogging takes time to establish authority with Google and other search engines, but it can ultimately bring you endless leads once your firm shows up in search rankings. You need to create many original blogs that don't duplicate other online content in order to stand out. The most effective way to accelerate attracting online leads is usually through a pay per click (PPC) advertising platform.
Sharing your blogs on social media is a valuable way to connect with your followers and attract new leads through referrals and an expanding base. Developing a list of prospects from social networks such as Facebook and LinkedIn is fairly easy. The more you engage with your following, the better chances of creating a snowball effect of attracting friends of friends to join your list.