In the exclusive interview, GMR Transcription founder and president, Ajay Prasad, discussed with host and brand powerhouse, Kathy Ireland, how the organization has achieved solutions to global business challenges by providing the gold standard in secure and accurate document transcription and translation.
Television talk shows and news programs have long been tapping into transcription and translation to cast a wider net and increase revenue. Today, more and more organizations are realizing the tremendous benefits of human-based transcription and translation services, particularly global enterprises with offices throughout the world. With a need to streamline company policies, manuals, forms, and marketing materials in multiple languages spoken among a diverse workforce, these invaluable services can save time, simplify processes and free up resources to focus on increasing profitability.
In addition to mainstream media and traditional businesses such as law and medicine that benefit from transcription and translation services, a new and fast-growing segment—podcasters—are seeking new ways to reach a broader audience. According to the Pew Research State of the News Media 2015, podcast consumption is on a rapid upward trend in every aspect, including the percentage of Americans who listen to podcasts, public awareness and episode downloads.
“Taking cues from their media predecessors, those podcasters who have jumped on the transcription bandwagon are realizing the enormous benefits of audio-to-text transcription and translation,” Prasad adds. “Using transcribed documents on blogs, for example, makes content more searchable, easily shareable and marketable. Ultimately, this will result in better search-engine rankings, traffic and the number of subscribers.”
GMR Transcription has developed a system of affordable, accurate and secure services using a 100 percent human workforce based in the U.S., which has set them apart in a field where outsourcing and machine translation has become the norm. By hiring only transcriptionists and translation experts who possess an invaluable combination of language mastery and audio capabilities, GMR Transcription provides not only mission-critical services to organizations of every industry but also a trusted and valued human partner.
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